Social Media Strategist
5 months ago
Key Responsibilities:
**Strategy Development**:
- Develop and execute social media strategies aligned with business goals.
- Conduct market research to identify trends and audience preferences.
- Define key performance indicators (KPIs) and set benchmarks for measuring success.
**Content Creation**:
- Create, curate, and manage published content (images, video, written, and audio).
- Ensure brand consistency in tone, voice, and terminology across all social media channels.
- Develop content calendars and schedule posts.
**Community Management**:
- Monitor social media channels for comments, messages, and mentions.
- Engage with followers, respond to queries, and foster a community.
- Collaborate with customer service and other departments to resolve issues.
**Campaign Management**:
- Plan and execute social media campaigns to support product launches, events, and promotions.
- Utilize paid advertising options on social media platforms to reach targeted audiences.
- Track and analyze campaign performance and report on results.
**Analytics and Reporting**:
- Use social media analytics tools to track performance and derive insights.
- Generate regular reports on social media metrics and present findings to stakeholders.
- Adjust strategies based on data-driven insights to improve engagement and reach.
**Collaboration**:
- Work closely with marketing, PR, and creative teams to ensure cohesive messaging.
- Collaborate with influencers and other partners to amplify reach.
- Stay up-to-date with industry trends and best practices.
**Job Types**: Full-time, Permanent
Pay: ₹25,000.00 - ₹60,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
**Experience**:
- total work: 2 years (preferred)
Work Location: In person
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