Marketing Executive

4 months ago


Andheri West Mumbai Maharashtra, India Vibrant Salon and Spa Services Private Limited Full time

**Primary Purpose**

To assist in the development and execution of comprehensive marketing strategies, enhancing the brand& presence, and driving business goals in the salon, beauty, and wellness industry.

**Key Activities and Responsibilities**
- Contribute information, ideas, and research to help develop effective marketing strategies.
- Organize and oversee advertising/communication campaigns on social media platforms, exhibitions, and promotional events, ensuring they align with brand objectives and achieve full delivery.
- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures.
- Maintain relationships with vendors to ensure collaborative efforts in promotional activities.
- Monitor the progress of campaigns using various metrics and submit performance reports.
- Collaborate with managers in preparing budgets and monitoring expenses to ensure efficiency and cost-effectiveness.
- Develop and execute communication strategies and initiatives to promote brand messaging and engagement.
- Regularly interface, consult, and collaborate with cross-functional teams across the company, as well as manage relationships with social media agencies, vendors, corporate activities, and influencers.
- Gain a deep understanding and knowledge of the salon, beauty, and wellness industry to tailor marketing efforts effectively.

**Skills and Qualifications**
- 2 to 3 years of experience in a marketing executive role or similar position.
- Proven experience in developing marketing strategies and campaigns.
- Good understanding of market research techniques, data analysis, and statistical methods.
- Through knowledge of strategic planning principles and marketing best practices.
- Proficient in MS Office and familiar with marketing software and tools.
- Excellent communication and people skills for effective collaboration and relationship building.
- Strong organisational and time-management abilities, capable of handling multiple projects and deadlines.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person


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