PPC Executive

2 months ago

Mohali Punjab, India Tech Pumpkin Full time

We are seeking a skilled PPC Specialist with expertise in Google Ads to join our dynamic marketing team. As a PPC Specialist, you will be responsible for managing and optimizing pay-per-click (PPC) advertising campaigns across various platforms, with a primary focus on Google Ads.

Key Responsibilities:

- Develop and execute PPC strategies to drive traffic, leads, and sales through Google Ads.
- Conduct keyword research and analysis to identify relevant keywords for campaign targeting.
- Create and optimize PPC campaigns, ad groups, and ad copy to maximize performance and ROI.
- Monitor and analyze campaign performance metrics such as CTR, CPC, conversion rate, and ROAS.
- Implement A/B testing methodologies to improve ad performance and conversion rates.
- Stay updated on industry trends and best practices in PPC advertising.
- Collaborate with other marketing team members to align PPC strategies with overall marketing objectives.
- Provide regular reporting and analysis of campaign performance to stakeholders.
- Identify opportunities for campaign expansion and optimization to achieve business goals.
- Stay informed about Google Ads updates and changes in policies and regulations.

Qualifications:

- Bachelor's degree in marketing, advertising, business, or related field.
- Proven experience in managing PPC campaigns, with a focus on Google Ads.
- In-depth knowledge of Google Ads platform, including campaign setup, optimization, and reporting.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Proficiency in tools such as Google Analytics, Google Ads Editor, and keyword research tools.
- Excellent communication and collaboration skills.
- Detail-oriented with the ability to multitask and prioritize tasks effectively.
- Google Ads certification is a plus.

Join our team and be part of an exciting journey to drive growth and success through PPC advertising

**Job Types**: Full-time, Permanent

**Salary**: ₹11,304.43 - ₹35,040.22 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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