Executive - Aso (App Store Optimization)

4 weeks ago


Mumbai Maharashtra, India 1 Finance Full time

Performance Marketing

Mumbai

1 - 2 Years Of Experience

No. of Openings - 1

**Responsibilities**:

- Develop and implement effective strategies for ASO to increase app visibility and ranking on app stores (Apple App Store, Google Play Store, etc.)
- Conduct thorough keyword research to identify and utilize relevant, high-traffic search terms for app listings
- Collaborate with designers and developers to optimize app screenshots, videos, and promotional graphics to enhance conversion rates
- Write and manage compelling app descriptions, titles, and subtitles that align with ASO best practices
- Perform A/B testing on app store listings, including icons, screenshots, and text elements, to maximize performance and improve user acquisition
- Monitor and analyze key performance indicators (KPIs) such as download rates, keyword ranking, user ratings, and conversion metrics
- Stay updated with the latest trends and changes in app store algorithms and ASO best practices to ensure continual optimization
- Work closely with marketing, product, and analytics teams to ensure cohesive app launch strategies and post-launch optimizations

**Skills**:

- Proficiency in keyword research and app performance analysis
- Excellent written and verbal communication skills
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
- Basic understanding of SEO and how it relates to ASO
- Experience in mobile marketing or user acquisition
- Familiarity with app development and UX principles


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