Digital Marketing

4 weeks ago

Mumbai, India Kotak Mahindra Bank Full time
Job Role:In the product marketing role, you will be responsible for marketing of products/services/channels to all stakeholders. This will include curating the go-to-market strategies & plan, crafting the messaging and positioning for products and developing innovative marketing programs for customer acquisition and engagement. You must have attention to detail and an eye for quality.

Key Responsibilities:Develop and execute comprehensive mobile app marketing strategies to increase user acquisition, retention, and engagementAnalyze market trends, user behavior, and competitive landscape to identify growth opportunitiesOversee the planning and execution of mobile marketing campaigns across channels, including social media, email, push notifications, and in-app messagingCollaborate with product, UX/UI, and development teams to optimize app features and user experienceUtilize data analytics and performance metrics to measure campaign effectiveness and drive continuous improvementLead the marketing initiatives to achieve departmental goalsManage budgets and allocate resources effectively to maximize ROI on mobile marketing initiativesStay updated on industry trends, emerging technologies, and best practices in mobile marketing

Job Requirements:Strong content writing skills to drive the new age communication objectivesStrong knowledge of app store optimization (ASO) and user acquisition strategiesProven experience managing multiple projects simultaneously in a fast-paced environmentHave experience in app analytics to define and track metrics across theExcellent leadership and people management skills to interact with team members, staff, colleagues, cross functional teams and third partiesFamiliarity with mobile analytics toolsMBA with 7+ years of experience in digital marketing, with a focus on mobile app marketing

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