Social Media Associate

3 weeks ago

Lower Parel Mumbai Maharashtra, India Dextrus Full time

**The opportunity**:
The role will be responsible for working with the team to develop and execute the marketing plan. It shall encompass management of digital marketing, brand building, PR, and creating focused events customized for various stakeholders with an eye to driving business growth.

**Roles and responsibilities**:

- Strategize along with the team to curate and create good content for all SM channels with the intent to increase viewership and engagement (Twitter/Instagram/Facebook/LinkedIn/YouTube/Potentially Podcast)
- Create reels, animations, videos, and graphical content as per brand guidelines and trends suited to the sector.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Manage paid promotion across SM channels, plan the budget, and target.
- Manage performance marketing strategies and analyze data to improve results
- Perform research on current benchmark trends and audience preferences
- Analyze SM data, suggest means to optimize content and to further increase apt viewership as per brand target audience
- Collaborate internally across teams to ensure brand consistency
- Train internal teams on social media strategy in order to maintain a cohesive brand strategy across social media
- Liaise with industry experts and like-minded brands to curate and execute influencer campaigns, Twitter chats, polls, authored articles, interviews, etc.

**Experience and Qualifications**:

- Knowledge of the coworking ecosystem is preferred.
- Actual hands-on experience with all different aspects of digital marketing. SEO, SEM, Brand, Multi-channel campaign optimization, activation events, influencer marketing is preferred.
- Excellent copywriting skills and designing skills.
- Knowledge of creating AV and graphical content.
- Knowledge of SEO is preferred.
- 2-4 years of experience in growth-focused marketing - in the enterprise-market, and/or start-up space.
- Ability to design and execute both tactical and strategic initiatives
- Well versed in content writing, designing and design aesthetics is critical
- Highly creative and able to formulate a unique vision for our communities and members.
- Flexible and can adapt accordingly to newly formed organization
- MBA or bachelor’s degree in Brand Marketing is preferred.

**Job Types**: Full-time, Permanent

**Salary**: ₹300,000.00 - ₹700,000.00 per year

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Social media management: 1 year (required)
- total work: 1 year (required)

Ability to Commute:

- Lower Parel, Mumbai, Maharashtra (required)

Work Location: In person

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