Performance Marketing Executive
2 weeks ago
Develop and implement effective PPC strategies to drive relevant traffic and conversions.
- Conduct keyword research and selection for PPC campaigns.
- Create and optimize landing pages for better conversion rates. Write compelling and relevant ad copy.
- Monitor campaign performance and adjust strategies as needed.
- Track and report key performance metrics using tools like Google Analytics and AdWords.
- Stay updated on industry trends and best practices in PPC.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
**Requirements**:
- Minimum 3 years of experience in managing PPC campaigns & Social Ads, mainly FB Ads.
- Proficient in using PPC platforms such as Facebook Ads, Amazon Ads, Linkedin Ads, Google Ads, Bing Ads, etc.
- Strong analytical skills and experience with data-driven decision-making.
- Knowledge of web analytics tools (e.g., Google Analytics).
**Salary**: ₹20,000.00 - ₹27,000.00 per month
Schedule:
- Fixed shift
Supplemental pay types:
- Yearly bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Facebook Advertising: 3 years (preferred)
- Performance marketing: 3 years (preferred)
- PPC Campaign Management: 3 years (preferred)
**Language**:
- English (preferred)
Ability to Commute:
- Kolkata, West Bengal (required)
Ability to Relocate:
- Kolkata, West Bengal: Relocate before starting work (required)
Work Location: In person
**Speak with the employer**
+91 8100875471
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