Copywriter

3 weeks ago

Vadodara Gujarat, India Parul University Full time

**Digital Marketing**:
**Parul University** is seeking a talented and creative **Copywriter** to join our team. You will be responsible for crafting compelling and culturally sensitive content that resonates with prospective student audiences.

**Responsibilities**:

- Develop engaging and aspirational copies for the creatives leveraging programs, faculty expertise, student life, and other aspects.
- Write persuasive ad copy for paid advertising campaigns (PPC, social media) targeting prospective students.
- Collaborate with the Creative Designer to ensure a cohesive brand voice and visual communication across all digital marketing channels.
- Conduct research to understand trends, interests, and educational needs.
- Craft culturally sensitive and clear content that avoids any offensive or insensitive elements.
- Write articles on the ongoing things in the university and generate SEO friendly informative blogs leveraging USPs.
- Ensure all copy adheres to brand guidelines, messaging, and SEO best practices.
- Edit and proofread existing content to maintain consistency and accuracy.
- Stay up-to-date on current digital marketing trends and copywriting best practices.

**Qualifications**:

- Bachelor's degree in English, Communications, Marketing, or a related field (preferred).
- Minimum 2-3 years of experience as a copywriter or in a similar content creation role.
- Proven track record of developing engaging and effective content for digital marketing purposes.
- Strong understanding of SEO principles and content optimization strategies.
- Excellent writing skills with a clear, concise, and persuasive style.
- Ability to adapt writing style and tone to different audiences and content formats.
- Excellent research and information gathering skills.
- Strong cultural awareness and sensitivity to audiences.
- Proficient in using tools.
- Familiarity with content management systems (CMS) a plus.

**Benefits**:

- Competitive salary as per the industry standards.
- Opportunity to work in a fast-paced and dynamic environment.
- Be part of a growing and innovative education institution.

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