Brand Excellence

6 days ago


Mumbai Maharashtra, India Zydus Group Full time

Division
- COMMERCIAL EXCELLENCE
- Job posted on
- Feb 07, 2024
- Employee Type
- C-C8-Confirmed-HO Executive
- Experience range (Years)
- 7 years - 10 years

**DGM- Brand Excellence **Job **Description**:
***

**I.** **Partner**with**Marketing**Leadership**teams**across**various**BUs**to**create**best**practices**and**alignment**of**strategies**in**areas of**the**

Marketingfunction
- Createmarketingprogramstoincreasemarketingexcellence andcapabilities
- Partner with BU Heads to develop a plan, and ensure achievement of priorities through superiorperformanceofmarketers
- ProvideguidancearoundMEstrategyimplementation
- II. Strengthenandmaintaintheinternalmarketingprocessesoftheorganization
- Identify critical core marketing processes, practices and expertise required to drive businessperformance
- Prepare best in class brand planning, new launch templates which can be adopted by PM, GPM andMMs
- Create"LaunchPlaybook"comprisingbestpracticeinend-endlaunchmanagement
- III. Pro-activelysupportbusinessindevelopingstrategiesacrossPatientContinuumofCareforkeybrands
- Internally collaborate with multiple BUs to ensure integrated brand programs are designed for allhighinvestment,focus brands
- Monitor brand performance, execution and measure effectiveness of in-clinic and out-clinicinitiatives
- Collaborate with businesses to evaluate intervention points across CoC and focus on creatingdifferentiatedstrategiesfor key brands through:

- a. Leading therapy and disease shaping initiatives. Understand levers for significant market growth(basedonpatientfunnel)
- b. PLCManagement

c. Upgradationoftreatment protocols
- IV. Designmarketingresearchagendaforkeyprojects
- Firmupmarketresearchplanforkey projects
- Manageresearchagenciesfordesigningproject protocols,scopeofwork,etc.
- VI.EnsuresupportindesigningDigitalMarketingInitiatives
- Work closelywithDigitalMarketingTeamtodriveCRM,WebMarketinginitiatives
- Drive Closed Loop Marketing through tech enabled services - Focus on increasing engagementthroughinnovativedigitalservicesbymappinggaps acrosscustomer journey

MandatorySkills:

- Goodunderstandingandhands-onexperienceofusingvariousdatabases
- Goodpresentationskillsandability to independentlyconductsecondary& primaryresearch
- Goodprojectmanagementskills
- Good communication, networking, and interpersonal skills to connect with internal and externalstakeholders
- AmbitiousandSelf-driven
- B.Pharm+MBAfromreputedInstitute
- Overallexperience of 8 to10years preferably in pharmaceutical brand management.
- Preferably 2+ years of functional experience in a strategy role


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