Producer - On Air Promotions, Sab

2 weeks ago

Mumbai Maharashtra, India Sony Pictures Networks Full time

Mumbai (1003)***

**Position**: Producer - On Air Promotions, SAB
- **Purpose**:We are looking for a highly energetic and enthusiastic creative mind who will be responsible for conceptualizing, producing, and delivering quality on-air promotions for Sony SAB. The incumbent will create compelling and attractive promotional content for the channel audience which will have a direct impact on show performance.**Education**:Graduate from a reputed Media/Design institute (Creative capabilities will be given preference)
- **Experience**:5+ years of relevant experience
- **Location**: Mumbai
- **Reporting Relationship**: Supervising Producer - On Air Promotions, Sony SAB
- **Business/Channel/Function**:Sony SAB
- **Position interlinkages**:

- Within the organization:

- Content team
- Post-production team
- OAP Operations
- Marketing team
- Outside the organization:

- Content Production house
- Graphic design/VFX House
- Media and advertising agencies

**Key Responsibilities**:

- Understanding show briefs from the content team. Basis the brief conceptualize, write, produce, and edit on-air promotions, teasers and come up with smart & effective creative solutions.
- Finalize the concept note for the show with the stakeholders.
- Ensure delivery of the most innovative creatives using the best and most effective production techniques using strong visual imagery, design, audio design, music, sync and voice over for specially shot, animated or clip-based promos as applicable.
- Work closely with the creative team and OAP Leads to execute promotional strategies that align with the channel’s brand, programming and marketing goals.
- Coordinate with the production team/editors to ensure all on-air promotions are produced on time, within budget and to the highest quality standard.
- Being familiar with the latest digital trends, media landscape, audience viewing habits. Understanding of social media platforms and how they can be leveraged.

**Critical Competencies**:

- Behavioural
- Creativity and Innovation
- Attention to detail.
- Collaborative problem solving
- Executional excellence
- Project management
- Technical
- Understanding of consumer profile and preferences
- Ability to conceptualize short format story telling
- Understanding of latest patterns of on air promotion
- Knowledge of script writing, editing, graphics, and shooting for promos
- Knowledge of Hindi language and passion for Hindi television with a keen interest in the entertainment industry.
- Excellent understanding of creative storytelling, branding, and messaging.
- Strong creative writing and editing skills.

This role requires an individual to work under challenging timelines with a strong creative instinct and skillset, as well as a deep understanding of brand messaging, marketing and production. This is an exciting opportunity to play a pivotal role in shaping the Channel image as per business strategy on-air promotions for the channel.
- **Why join us?**

**Sony Pictures Networks** is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a fewOur foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.Our independent production venture
- Studio Next has already made its mark with original content and IPs for TV and Digital Media.But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:

- India’s Best Companies to Work For 2021 by the Great Place to Work® Institute
- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary**Job Requirement

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