Marketing Executive

2 months ago


AJCBose Road Kolkata West Bengal, India Ambica Group Full time

We are prestigious diagnostic center since 2008 and we are seeking an innovative marketing Executive to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing staff, as well as preparing forecasts.

**Key Responsibilities:

- **

Develop and execute comprehensive marketing strategies that align with the company’s goals and objectives. This involves market research, competitive analysis & identifying target audiences.

Allocate & manage the marketing budget efficiently, ensuring that resources are used effectively to achieve desired results.

Conduct research to stay updated on industry trends, customer preferences & competitive landscape, using this information to refine marketing strategies.

Ensure brand consistency across all marketing efforts, including messaging, visuals & customer experience.

Monitor and analyze the performance of marketing campaigns using metrics and data analytics tools. Adjust strategies as needed based on performance data.

Collaborate with other departments, such as sales, product development & customer support to ensure marketing efforts are aligned with overall business objectives.

Develop and maintain customer engagement strategies to build & nurture relationships with existing & potential customers.

**Salary**: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Health insurance
- Paid time off

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person



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