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Mindshare Neo Executive Performance Marketing

5 months ago

Gurgaon, India Mindshare Full time

**Executive**
**-**
**Search - Neo Media World**
**, India, (Gurgaon, Bangalore, Mumbai)**

**Overview of job**

***

GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an** **Executive - **Performance** for its GroupM Services Hub.

This role assumes responsibility of crafting a performance strategy for clients and create success stories.

This team is responsible for delivering international solutions, particularly in APAC & EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role**

This role reports to the Manager - Search

**3 best things about the job**:

- Opportunity to grow with a global organisation with the largest digital footprint
- Exposure with the some of largest clients across categories.
- Diverse team and culture

**Measures of success**:

- _

**In three months**:

- Working with all constituents of performance eco-system under one single roof
- Exposure to cutting edge technologies on performance

**In six months**:

- Ability to work with a diverse team. Be a biddable media expert across paid Search, Social and self-serve platforms.
- Get proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

**In 12 months**:

- Emerged as a coveted champion on performance marketing solutions.
- Become proficient is escalation handling and resolve conflicts.
- Successfully mastered the art of winning pitches and awards.

**Responsibilities of the role**:

- You will be responsible for coordinating and managing marketing campaigns on Google AdWords and Bing
- You will accelerate PPC Marketing using analytical and creative skills
- Maximize profits by developing and crafting Google
- Display Advertisement, planning and deploying PPC campaigns
- You will acquire good analytical skills to gain high quality score & improve PPC Campaigns
- You will have to track and update traffic patterns through PPC or cost per click, as well as AdWords Management
- Determine ROI on search marketing efforts
- You will be responsible for adding new keywords in the search engines, Search Engine Marketing skills
- You would get an opportunity to Manage Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaigns
- Tracking of funds in the account and maintain conversions
- You will be able to become a client champion & interact regularly with client for delivering better value & ROI to client based on their feedback

**What you will need**:

- 1-2 years of relevant experience.
- Understanding of search platforms (AdWords, Bing, Editor)
- Self-motivated with passion for marketing, advertising & campaign management
- Outstanding client handling & communication skills both written & verbal
- Ensure meeting deadlines
- Google AdWords Certified
- Good knowledge of Excel

**More about GroupM**

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

**About India**

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces differen