Brand Associate

3 weeks ago

Gurgaon HO Gurugram Haryana, India BetterWay Full time

**About betterway**

BetterWay is an outcome focussed, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine.

We own the Patient journey end to end, making it transparent and accessible for Urban users, who suffer from a chronic health disorder.

To fulfill this promise, our gene has two intrinsic values:
**Patient ownership** i.e. owning the patient journey end to end via the diagnosis, panchakarma, medicine, and diet counseling

**Platformization** i.e. Stitching the digitally native journey of every experience touchpoint which provides the end user transparency, standardization, and measurability.

**Scale & Growth Outlook**

By the 5th year into its journey, BetterWay would be on it's way to treat 5 lakh patients annually. This feat will be achieved by protocol driven superspeciality among top 4/5 Chronic ailments. Enabled by a world class, IP owning care community of nearly 600+ clinicians and 800+ Paramedics. In this journey, BetterWay IP Medicines and Supplements will be directly consumed by 10Lakh+ Happy users family of BetterWay treated patients. BetterWay will be a India's trusted household name & default reference point, for all things related Ayurvedic medicine, treatment and supplements.

**What is needed of you?**

BetterWay treats chronic lifestyle disorders using evidence-based Ayurved, enabled by technology.

It has multi-specialty Ayurved day-care centres with expert Doctors and Paramedics.

At the core, for patients, BetterWay advocates, holistic, nature aligned lifestyle choices. We believe, root to chronic is deviation from core fabric your natural body composition.

As a Brand Associate at BetterWay, you will play a pivotal role in defining and shaping the BetterWay brand identity, ensuring it resonates with the target audience and embodies the company’s values.

This role offers an opportunity to merge your creativity with strategic thinking to enhance BetterWay's credibility and visibility for Urban Indians. We envision the BetterWay brand to be the default destination for all things Ayurved and healthier living for 20 million Indians who are tied to the new urban living setup.

In essence, as a Brand Associate, you are not just a contributor but a storyteller, strategist, and brand advocate.

You will be able to build a cohesive and engaging brand presence while driving awareness, trust, and loyalty.

This goal will be accomplished through the execution of the roles and responsibilities outlined below:
**Brand Positioning**:

- Develop a deep understanding of the target audience and use insights to craft messaging that resonates with them.
- Conduct research to understand industry trends and audience preferences, and leverage insights to identify opportunities for brand differentiation and innovation.

**Brand Experience**:

- Conduct patient journey mapping to identify opportunities for creating memorable and branded experiences.
- Partner with different teams such as operations & content to ensure a seamless and branded patient experience at every touchpoint.

**Content Ideation & Collaboration**:

- Collaborate with the content team to develop concepts and ensure all communication materials are consistent in reflecting the brand’s voice and tone.
- Partner with influencers and brands that align with BetterWay’s ethos.
- Develop narratives that showcase BetterWay’s impact, including patient success stories, innovations etc.
- Create thought leadership content for LinkedIn such as blogs, articles.

**Community**:

- Regularly address comments, reviews, feedback, complaints or crises, as per channel and platform.
- Maintain a repository of brand assets, ensuring they are up-to-date and accessible to all teams.
- Monitor the usage of brand elements across platforms to ensure consistency and adherence to brand guidelines

**What we desire?**
- Those who want to work alongside a team passionate about their mission and gain mentorship from industry experts.
- People who want to contribute to the creation of an impactful brand.
- You will gain hands-on experience, helping you develop your technical skills and creativity.
- Recent graduate or currently pursuing a bachelor’s degree in a relevant field
- A first principles problem solver with the ability to work independently and collaboratively in a team environment.

**Who will love it here?**
- Who desire true startup experience. Who love the hustle, count outcomes not the hours and effort.
- Passion to build a brand, business and institution from scratch.
- Those who enjoy real on the ground connect, natural to chai pe churcha and engage with free unassuming spirit.
- People who care for integrity, honesty, adaptability, and quality of care, with high accountability.
- Like to challenge and be challenged, sport enough to take setbacks positively, however tenacious to not give up easily.

Pay: ₹450,000.00 - ₹550,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day

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