Social Media Executive

5 months ago

Durgapur, India Track2digital Pvt. Ltd. Full time

**Role objectives**
- Increase awareness and engagement for existing audiences with high-quality social media-led initiatives and campaigns
- Acquire new followers by integrating with our marketing content output (including sales, special offers, and recurring properties)
- Align our brands with new and emerging trends in social media
- Impact ROI and performance marketing metrics through more consistently on-target messaging
- Identify new social channels to embed our brands into
- Work with insights from social data using monitoring tools and Meta-dashboard

**Responsibilities**
- Execute best-in-class social campaigns for our customers and brands, in collaboration with the brand marketing team
- Plan daily, monthly, and annual strategies for all our brands
- Use social media tools to craft and post content on all our social channels
- Become an extension of each of our brands to connect with existing customers, and acquire new ones
- Analyze each brand’s social strategy to make frequent improvement suggestions
- Stay up to date with new and emerging trends to help keep all our social media presence consistently relevant, thumb-stopping, and agile
- Establish key performance indicators to understand the efficacy of existing social campaigns and adjust strategy for further optimizations

**Skills and qualifications**
- 1-2 years+ of management and leadership experience in a creative and social media agency
- Significant experience leading a fashion or lifestyle brand’s social media initiatives and in delivering integrated and social-first campaigns
- Keen understanding of how to craft effective social media strategies for both paid and free media
- In-depth knowledge of a variety of current social media platforms, ability to experiment and stay agile across all
- Excellent Communication skill

**Salary**: Up to ₹8,000.00 per month

Schedule:

- Evening shift

Supplemental pay types:

- Commission pay
- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- English (preferred)

License/Certification:

- Digital marketing (preferred)

Ability to Commute:

- Durgapur, West Bengal (required)

Ability to Relocate:

- Durgapur, West Bengal: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 6296309371

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