Marketing-industry Events for Banking Sector at

2 weeks ago


Mumbai, India 18 Steps Consultants Full time

**Marketing-Industry Events For Banking Sector at Cochin/Mumbai location**:
Open Banking and Financial Services Full-Time
- Post Date:Jul 14, 2023
- Last Date:Jul 24, 2023
- Location:Cochin/Mumbai
- Experience:Min 4 years
- Vacancy:1
- Gender Preference:ANY
- Salary:Annual Fixed CTC Rs.10.30 lakhs to Rs.15.00 lakhs

**Description**:
**Role**:Marketing - Industry Events**

Industry: Banking and Financial Services - Private Banking Sector

Posting: Ernakulam/Mumbai (Liable for transfer anywhere in India at the sole discretion of the Bank)

Qualification: MBA Marketing/PGDM from a recognized University with a minimum score of 60%. _Those who have scored less than 60% marks will not be eligible for applying. (Guidelines for calculation of Percentage Marks - please see the bottom of the page)._

Work experience: Minimum 4 years in Marketing in Banking industry having conducted industry events for MSME & NRI Business

Age: Not above 35 years

**Salary**: Fixed CTC per annum between Rs.10.30 lakhs and Rs.15.00 lakhs depending on the scale of appointment, place of posting and other factors. _(However, the scale of appointment will be fixed by the management based on the qualification and experience of the applicant)._

Terms of Employment: Probation Period 1 year

**While sending the profile, kindly ensure that the recent photograph is pasted in the profile.**

**APPLICATION END DATE**:24**-July-2023**

**Job Description/ Core Competencies**
- Building thought leadership within the MSME and NRI community
- Plan and conduct Marketing activities, initiatives & Events as a lead generator for MSME business
- Tying up with trade associations for various industry events
- Building rich content, relevant to the MSMEs to attract the MSME CEOs and decision makers
- Planning industry events of varying scale as a medium for lead generation with end to end management of theme, event content with industry speakers, audience generation, event management, conversions etc.
- Well connected with the MSME ecosystem to get relevant industry speakers
- Responsible to work closely with business for the marketing of MSME & NRI business of the bank
- Conceptualize and design Marketing collaterals for MSME in coordination with the Sales team for geographies across India
- Provide out of the Box Marketing ideas to support the Sales team which can help in boosting business
- Doing lifestyle events with HNI MSME customers and senior management
- Creating an online community for NRIs and MSMEs respectively
- NRI marketing and participation in international events and expos
- NRI homecoming offers and campaigns
- Managing NRI events and sponsorships domestically and internationally

**Guidelines for calculation of Percentage Marks**
- The Grade Point Average (GPA) to percentage conversion criteria as detailed below may be adopted for converting the GPA/SGPA/CGPA, as the case may be, to percentage in case marks are not directly given in the mark list and no criteria is available from the institution for converting the GPA to percentage. “Percentage= (GPA*7.1) + 11” (for the scale of 10-point)

**_ 18 Steps Consultants do not demand or accept money from Job Applicant(s)._


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