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Sales Officer

4 months ago

India Relaxo Footwears Full time

**Job Description**:
Sales Officer

Department:Sales

Work Location:
Grade:O1/O2

Travel Required:Yes

Reporting to:Administrative:ASMReported by:NoneFunctional:Minimum Job RequirementsEducational Qualification:Any GraduationExperience: 2 7 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.Any additional requirement: Purpose of the Position (Job Summary)- To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end userKey Roles and ResponsibilitiesFinancial- Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles-
- Management and timely resolution of the claims received by the company from the trade partnersCustomer Oriented- Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps-
- Sharing distributors market service feedback with ASM-
- Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.People Oriented- Seeking ASMs counsel for resolving retailer/distributor complaintsInternal Business Process- Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets-
- Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working-
- Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets-
- Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs-
- Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.-
- Driving distributor to purchase articles with market demand and enhancing range sellingCompetenciesTechnical/FunctionalBehavioral- Selling skills-
- Analytical skills-
- Customer Orientation-
- Interpersonal skillsKey Responsibility AreasQuantitativeQualitative- % Revenue Contribution from NPDs in defined sales area-
- Increase in Range Billing in defined sales area-
- Incremental retail coverage-
- Increase in % Demand Fulfillment of NPD / Focus Articles-
- PJP adherence-
- Timely Submission of Market Working reports-
- Adherence to Market Working Norms-
- Market intelligence & Relationship buildingKey Stakeholder Management Internal External- ASM-
- MIS Admin team-
- Distributors and Retailers