Associate Iii

3 weeks ago

Thiruvananthapuram, India UST Full time

Overall 3 to 6 Years, Min 2 years in **Events & Webinar based Marketing.**

The associate will be working on demand generation initiatives on Intelligent Automation and RPA.

1. Assist in managing the campaign/content calendar

2. Manage agency/vendor spend to budget

3. Use marketing automation tools to execute campaigns - including setting up landing pages and workflows and tracking campaign performance.

4. Track and optimize campaign performance through measurement and periodic reporting.

5. Provide campaign insight analysis with continuous recommendations for improving performance

6. Create content and manage the content creation process.

7. Proactively pitch and advocate the UST story to audiences based on news cycle opportunity and/or business strategy.

8. Build effective media relationships; be the custodian of these relationships across UST.

9. Actively seek out opportunities and ensure participation of UST leadership in industry forums, stories, and associations

10. Create content for website and/or external communications.

11. Create, manage, and reconcile budget for initiatives; report on effectiveness of spend.

**Job Responsibilities (projects will cover subsets from the below areas)**:
Research for new initiatives/campaigns for lead generation.

Liaison with sales, identify demand trends and create innovative demand generation campaigns
- Plan and execute different lead-gen campaigns like webinars, industry events, etc. and leverage them to generate leads
- Industry Events:
Research and identify relevant global industry events on Intelligent Automation, gather details to qualify and evaluate participation, negotiate sponsorship deal. o Prepare execution plan, manage logistics, vendor-liaison for collaterals, branding etc. for the events.

Promote the event, track and follow-up on the leads generated
- Webinars: o Prepare execution plan, identify speakers, manage logistics, promotions etc.

Audience onboarding and engagement for webinars, marketing agency management to ensure audience quality & quantity.

Track and follow-up on the leads generated from webinars
- Media / Press Relations

Work with UST Media relations team to ensure good media coverage for Intelligent Automation offerings.

Manage Press-Releases, media interviews, podcasts etc.

  • Associate Data Architect I

    4 weeks ago

    Thiruvananthapuram, India UST Full time

    Role Proficiency: Leverage expertise in a technology area (e.g. Infromatica Transformation Terradata data warehouse Hadoop Analytics) Responsible for Architecture for a small/mid-size projects. Outcomes: - Implement either data extract and transformation a data warehouse (ETL Data Extracts Data Load Logic Mapping Work Flows stored procedures data...

  • Associate Iii

    5 days ago

    Thiruvananthapuram, India UST Full time

    Role Proficiency: Perform tasks supporting one or more verticals / functions and provide high quality administrative assistance. Identify discuss and initiate new processes in consultation with team leads. Provides Executive assistance to CXO Outcomes: - Part of a team and an individual contributor to Corporate Services works under supervision. - Gather...

  • Associate Iii

    6 days ago

    Thiruvananthapuram, India UST Full time

    Role Proficiency: Experience in audit preparation with the ability to review information in ERP; skill in preparing schedules for review is a must. Perform accounting duties within a defined scope under moderate supervision. Implement various Finance initiatives and actions per given guidelines. Part of a team and an individual contributor to a...

  • Associate Iii

    3 weeks ago

    Thiruvananthapuram, India UST Full time

    Role Proficiency: Perform tasks supporting one or more verticals / functions and provide high quality administrative assistance. Identify discuss and initiate new processes in consultation with team leads. Provides Executive assistance to CXO Outcomes: - Part of a team and an individual contributor to Corporate Services works under supervision. - Gather...

  • Associate Iii

    4 weeks ago

    Thiruvananthapuram, India UST Full time

    Role Proficiency: Independently interprets data and analyses results using statistical techniques Outcomes: - Independently Mine and acquire data from primary and secondary sources and reorganize the data in a format that can be easily read by either a machine or a person; generating insights and helping clients make better decisions. - Develop reports and...

  • Associate Iii

    6 days ago

    Thiruvananthapuram, India UST Full time

    Role Proficiency: Resolve L1 Incident and service requests within agreed SLA Outcomes: 1) Monitor customer infrastructure using tools or defined SOPs to identify failures and mitigate the same by raising tickets with defined priority and severity2) Update SOP with updated troubleshooting instructions and process changes3) Mentor new team members in...

  • Associate Iii

    4 weeks ago

    Thiruvananthapuram, India UST Full time

    Role Proficiency: Resolve L1 Incident and service requests within agreed SLA Outcomes: 1) Monitor customer infrastructure using tools or defined SOPs to identify failures and mitigate the same by raising tickets with defined priority and severity2) Update SOP with updated troubleshooting instructions and process changes3) Mentor new team members in...