Digital Marketing Executive

1 month ago


Twentyfour Parganas District West Bengal, India WEBART TECHNOLOGY PVT LTD Full time

**Key Responsibilities**
- **PPC Campaign Management**:

- Plan, execute, and optimize pay-per-click (PPC) campaigns across platforms like Google Ads, Bing, and social media.
- Perform keyword research, ad copy creation, and A/B testing for continuous improvement.
- Monitor and adjust campaigns to ensure optimal ROI and conversions.
- **Paid Marketing**:

- Develop and execute paid advertising strategies across various platforms, including Google AdWords, Facebook Ads, LinkedIn Ads, and more.
- Manage budgets, track performance metrics, and prepare detailed reports for stakeholders.
- **Marketing Automation**:

- Set up and manage marketing automation workflows using tools like **Go High Level** or similar platforms.
- Segment audiences, nurture leads, and personalize campaigns for maximum engagement.
- **Performance Analysis**:

- Use analytics tools to track campaign performance, generate insights, and recommend strategies for improvement.
- Prepare performance reports with actionable recommendations.
- **Collaboration & Strategy**:

- Collaborate with content creators, graphic designers, and developers to align digital marketing strategies.
- Contribute to overall digital strategy, ensuring alignment with business objectives.

**Required Skills & Qualifications**
- Proven experience as a Digital Marketing Executive or similar role, preferably in an agency environment.
- Expertise in PPC management, including **Google AdWords** and social media advertising.
- Familiarity with marketing automation tools like **Go High Level** or equivalent.
- Hands-on experience with **paid marketing campaigns** and managing budgets effectively.
- Strong analytical skills with experience using tools like Google Analytics and other performance tracking software.
- Ability to manage multiple campaigns simultaneously and deliver under tight deadlines.
- Strong communication and collaboration skills.

**Preferred Qualifications**
- Bachelor's degree in Marketing, Business, or a related field.
- Certifications in **Google Ads**, **HubSpot**, or other relevant tools.
- Experience in working with cross-functional teams in a fast-paced environment.

**Why Join Us?**
- Competitive salary.
- Opportunity to work on innovative campaigns with top-tier clients.
- A collaborative and growth-oriented work environment.

If you are passionate about digital marketing and eager to make a measurable impact, we’d love to hear from you

**Job Types**: Full-time, Permanent

Pay: ₹12,000.00 - ₹20,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Monday to Friday
- Morning shift

Supplemental Pay:

- Yearly bonus

**Experience**:

- total work: 2 years (required)

Work Location: In person



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