Sales & Marketing Executive

2 weeks ago


Calicut Kerala, India Stanford Study Abroad Calicut Full time

**Post : Sales & Marketing Executive**

**Duties and Responsibilities**
- **Lead Generation and Customer Acquisition**: Engaging with potential customers face-to-face to generate leads, promote products or services, and drive customer acquisition efforts.
- **Client Management**: Marketing executives are often the primary point of contact for clients. They build and maintain relationships with clients, understanding their needs, objectives, and preferences. They act as liaisons between the agency and its clients, ensuring clear communication and satisfaction with the services provided.
- **Developing Marketing Strategies**: Marketing executives work with clients to develop comprehensive marketing strategies that align with their goals and target audience. This involves conducting market research, analyzing industry trends, and identifying opportunities for brand promotion and growth.
- **Creating Campaign Proposals**: Marketing executives create proposals and presentations outlining the agency's recommended marketing campaigns and strategies. These proposals may include details such as campaign objectives, target audience demographics, budget allocations, and proposed creative concepts.
- **Overseeing Campaign Execution**: Once a marketing campaign is approved, marketing executives oversee its implementation and execution. This includes coordinating with internal teams such as creative, production, and media buying departments to ensure that the campaign is delivered effectively and on schedule.
- **Monitoring Campaign Performance**: Marketing executives track and analyze the performance of marketing campaigns, using metrics such as reach, engagement, and conversion rates to evaluate effectiveness. They provide regular reports to clients, highlighting key insights and recommending adjustments as needed to optimize campaign performance.
- **Media Planning and Buying**: Marketing executives collaborate with media planners and buyers to determine the most effective channels for reaching the target audience. They negotiate advertising rates, secure placements, and monitor media schedules to maximize the impact of advertising campaigns.
- **Content Development and Copywriting**: Marketing executives may be involved in developing marketing collateral, including advertising copy, social media posts, press releases, and website content. They ensure that messaging is consistent with the brand identity and resonates with the target audience.

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Morning shift

Supplemental pay types:

- Performance bonus

Work Location: In person

Expected Start Date: 20/04/2024


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