Digital Marketing Executive
2 weeks ago
**Roles and Responsibilities**:
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms and social media
- Manage and maintain the company’s owned media like websites
- Manage social media marketing campaigns
- Conduct research on market trends, brand’s audiences and competitors to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
**Skills Requirements**:
**Must have technical skills**:
- Content Curation
- Content Development
- Content Marketing
- Social Media Content Creation
- Social Media Marketing
- Video Marketing
- LinkedIn Marketing
- Market Research
- Visual Design
- Creative Writing
- Visual Communication
- YouTube Marketing
- Google Analytics
**Must have Generic Skills**:
- Self-driven & Passionate
- Adaptability
- Analytical Thinking
- Visual thinking
- Communication (Verbal)
- Communication (Written)
- Teamwork & Interpersonal skills
- Planning & Time management
- Public relationship management
- Virtual Collaboration
**Nice to have skills**:
- Digital Marketing Analytics
- Google Ads
- Keyword Research
- Marketing Campaign Management
- Social Media Advertising
- Social Media Analytics
- Decision Making
- Design Thinking
- Digital Literacy
- Lifelong Learning
- Logical Thinking
- Problem Solving
**Qualifications**:
- Bachelor’s degree or equivalent required in Marketing, Visual Media Technologies, or Creative design
- Demonstrable work experience as a Digital Marketing Executive, Social media specialist or Digital Specialist.
- Proficient with digital marketing ideas for corporate brand building and inbound leads.
- 2 to 3 years of relevant experience in the creation of social media & digital content with quality, relevance, as well as engaging to its target audience.
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