Digital Marketing Executive

3 weeks ago

Kochi, India Equal Stories, 1st Cross Road, Panampilly Nagar, Cochin Full time

Gender Preference: FemaleOpen Positions: 1Required Experience: 2-3 Years

Purpose of the Role:The Digital Marketing Executive at Equal Stories is responsible for managing PPC campaigns and other digital marketing activities for our clients. This role is crucial in strategizing, implementing, and optimizing digital marketing efforts to drive client.

**Responsibilities**:

- Manage PPC campaigns on Meta, Google, and Linkedin platforms.
- Strategize and execute PPC campaigns in e-commerce settings, ensuring optimal performance and ROI.
- Demonstrate proficiency in advanced analytics and conversion tracking tactics.
- Create comprehensive marketing strategies tailored to each client's goals and objectives.
- Communicate effectively with clients, providing updates and progress reports on campaign performance.
- Collaborate with the agency sales team to develop marketing strategies for potential clients.
- Participate in new client pitches, presenting campaign plans and strategies alongside the agency team.

Outcome of the Position:The successful Digital Marketing Executive will drive the success of PPC campaigns and digital marketing initiatives for Equal Stories' clients, contributing to their online visibility, lead generation, and overall business growth.

Competencies:

- In-depth understanding of PPC campaign management on major platforms.
- Proficiency in advanced analytics tools and conversion tracking techniques.
- Strong communication and client management skills.
- Ability to develop and execute comprehensive marketing strategies.
- Collaborative mindset, with the ability to work effectively within cross-functional teams.
- Leadership skills to mentor and train junior team members effectively.
- Collaborate with the creative team to develop ad creatives and social media content that align with campaign objectives.
- Provide training and mentorship to junior executives and interns within the digital marketing department.
- Stay updated on industry trends and best practices in digital marketing to continuously enhance campaign effectiveness.

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- total work: 1 year (required)

Work Location: Remote

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