SEO Executive
2 days ago
**Position**: ASO/SEO Expert with Mobile Game Marketing Experience
**Location**: On-sight, Ahmedabad, Gujarat.
**Job Type**: Full-time or Full time Freelance, Contract.
**Key Responsibilities**:
**ASO Expertise**:
- Utilize ASO tools (e.g., Sensor Tower) to optimize app store listings.
- Conduct keyword research, competitor analysis, and app performance tracking.
- Implement strategies to improve app rankings and visibility in app stores.
**Paid Marketing**:
- Plan and execute paid marketing campaigns on Google Ads, Meta (Facebook/Instagram), and Bing Ads.
- Develop and manage marketing strategies specifically for mobile games.
- Monitor and analyze campaign performance, optimizing for better ROI.
**SEO Strategy**:
- Oversee all on-page and off-page SEO activities.
- Develop and implement strategies to improve domain authority (DA) and page authority (PA) for all web pages.
- Conduct regular audits and provide recommendations for improvement.
**Competitor Analysis**:
- Analyze competitors' app marketing and ASO strategies.
- Stay updated on industry trends and algorithm changes in the App Store and Play Store.
- Provide insights and recommendations based on competitor activities.
**General ASO and SEO Tasks**:
- Perform keyword research, metadata optimization, and content creation.
- Optimize app titles, descriptions, screenshots, and other elements to enhance visibility and downloads.
- Manage link-building strategies and outreach campaigns to improve website authority.
**Team Management**:
- Lead and manage the SEO team, providing guidance and support.
- Coordinate with content creators, developers, and other stakeholders to ensure cohesive strategies.
- Monitor team performance and provide regular feedback.
**Qualifications**:
- Proven experience with ASO tools like Sensor Tower, App tweak etc.
- Strong background in paid marketing, particularly for mobile games.
- Extensive knowledge of SEO best practices and tools.
- Experience in improving DA and PA.
- Ability to analyze data and provide actionable insights.
- Excellent communication and team management skills.
- Up-to-date with the latest trends and algorithm changes in the App Store, Play Store, and search engines.
Pay: ₹30,000.00 - ₹50,000.00 per month
Schedule:
- Day shift
Application Question(s):
- Have you used any ASO tools (e.g., App Annie, Sensor Tower) in your work?
- Have you worked with Google Analytics or similar tools?
- Do you have experience with on-page SEO techniques?
**Experience**:
- SEO: 2 years (required)
Work Location: In person
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