SEO Executive

4 months ago

Ahmedabad Gujarat, India STP WEB HOSTING Full time

The core responsibility of an SEO executive is to maximize the volume of inbound organic traffic from a search engine to a website. This is accomplished through on page and off-page techniques which includes the techniques named link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy and more.

**SEO Specialist Roles & Responsibilities**
- Develop optimization strategies that increase the company's website search engine results rankings
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Research and implement SEO recommendations
- Create and execute a link-building strategy
- Determine measurable goals that demonstrate improvement in marketing efforts
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

**Day-to-Day Duties**
- Conduct page optimization for search engine marketing
- Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout the website content

**SEO Specialist Essential Skills**
- Experience with Google and Bing’s services, including Analytics and Webmaster Tools
- Experience with Google’s Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

**Job Types**: Full-time, Permanent

Schedule:

- Day shift
- Fixed shift
- Morning shift

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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