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Content Strategist

3 months ago

Banjara Hills Hyderabad Telangana, India Ingenious Advertising Full time

**Content Strategy Development**:

- Develop and execute comprehensive content strategies aligned with business objectives and target audience needs.
- Define content themes, formats, and distribution channels to maximize reach and impact.
- Conduct thorough research and analysis to identify content gaps and opportunities.
- **Content Creation and Management**:

- Create high-quality, engaging content across various formats (blog posts, articles, social media, website copy, etc.).
- Ensure content is optimized for search engines (SEO) and adheres to brand guidelines.
- Manage content calendars and editorial workflows to ensure timely delivery.
- **Performance Measurement and Optimization**:

- Track content performance metrics (traffic, engagement, conversions) and analyze data to identify areas for improvement.
- Implement A/B testing and other optimization techniques to enhance content effectiveness.
- Stay up-to-date with industry trends and best practices in content marketing.
- **Collaboration**:

- Collaborate with cross-functional teams (marketing, design, product) to ensure content aligns with overall brand messaging and goals.
- Work closely with stakeholders to gather requirements and feedback.
- Build relationships with influencers and industry partners to expand content reach.

**Qualifications**
- **Education**: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- **Experience**:

- Proven track record of developing and executing successful content strategies.
- Experience in content creation across various formats and platforms.
- Strong understanding of SEO principles and content optimization techniques.
- Experience with content management systems (CMS) and analytics tools.
- **Skills**:

- Excellent writing, editing, and proofreading skills.
- Strong analytical and problem-solving abilities.
- Exceptional communication and interpersonal skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of current content marketing trends and best practices.pen_spark

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Content strategy: 1 year (required)

Work Location: In person

Expected Start Date: 05/06/2024