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Content Strategist

2 months ago

Hyderabad, India 2Twelve Imagination Station Full time

2Twelve Imagination Station is in search of a master of words—a Content Strategist & Copywriter who can shape our brand narratives with precision and creativity. If your strength lies in crafting content that not only captivates but also drives engagement and supports strategic marketing goals, we invite you to apply. In this role, you will define and execute a content strategy that elevates our brands, ensuring every word reflects our voice and vision.


Responsibilities:


  • Develop and execute content strategies that align with brand objectives, ensuring consistency across all written communications.
  • Write clear, persuasive, and engaging copy for various platforms, including websites, email campaigns, social media, blogs, and more.
  • Ensure all content is aligned with the brand’s tone, voice, and overall marketing strategy.
  • Conduct in-depth research to understand audience needs, industry trends, and competitor activity to create relevant and impactful content.
  • Collaborate with the marketing and design teams to align messaging across all channels, ensuring copy is integrated seamlessly into broader campaigns.
  • Use data-driven insights to refine copy and improve content performance, leveraging AI tools for optimization and productivity.
  • Maintain and update content calendars to manage the timely delivery of high-quality copy.
  • Participate in brainstorming sessions to develop creative concepts for campaigns and storytelling.
  • Ensure SEO best practices are implemented in all content to maximize search visibility and drive traffic.
  • Stay up to date with the latest content marketing trends and innovations, bringing fresh ideas and approaches to the table.


Qualifications:


  • 2+ years of experience in content strategy, copywriting, or a similar role.
  • Bachelor’s degree in Communications, Journalism, Marketing, Advertising, English or a related field.
  • A strong portfolio demonstrating your ability to craft a variety of content styles (e.g., product copy, blogs, social media posts, email marketing, etc.).
  • Exceptional writing, editing, and proofreading skills, with a keen attention to detail.
  • Ability to translate complex ideas into simple, engaging, and persuasive content.
  • Familiarity with SEO, keyword research, and content optimization techniques.
  • Experience with AI-driven tools for content creation and analysis is a plus.
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong collaboration skills, with the ability to work cross-functionally with marketing, design, and project teams.
  • A strategic mindset, with an understanding of how copy can support and drive marketing objectives.
  • A culture fit; someone who interacts with positivity, professionalism, passion, and kindness.


At 2Twelve Imagination Station, you’ll have the opportunity to be the voice behind our brand, shaping how we communicate with our audience and helping define our story. If you have the power to craft compelling narratives that connect with people, we want you on our team