SEO Executive

4 weeks ago

Kolkata West Bengal, India INVESMATE Full time

We are seeking an experienced and innovative **SEO Strategist** to join our team. In this role, you will be responsible for developing and executing comprehensive SEO strategies that align with our brand goals and target audience. Your expertise will be crucial in driving organic growth, improving our online visibility, and ensuring our digital presence is optimised for success.

**Key Skills Responsibilities**:
**Keyword Research, On-Page Optimization, Audit & identify optimization opportunities, Link Building, Technical SEO, Google Analytics, Google Search Console, SEO Tools like Semrush, Ahrefs, Screaming Fog, WordPress, Basic HTML/CSS**

**Key Responsibilities**:

- SEO Strategy Development
- Create and implement a data-driven SEO strategy that aligns with our brand objectives and target audience.
- Continuously refine and adapt strategies to meet evolving market trends and search engine algorithms.
- Keyword Research & Analysis
- Conduct thorough keyword research to identify high-impact opportunities for organic growth.
- Analyze search trends and competitor strategies to uncover potential keyword gaps.
- On-Page Optimization
- Optimize meta tags, headers, and content structure to enhance search engine visibility.
- Ensure content is structured for readability, relevance, and engagement.
- Technical SEO Enhancement
- Improve site speed, mobile responsiveness, and overall technical health of the website.
- Implement and maintain schema markup to improve search engine understanding and indexing.
- Content Strategy Development
- Collaborate with the content team to develop and oversee an SEO-focused content strategy.
- Ensure all new content is optimized for search engines and aligned with SEO goals.
- Local SEO Management
- Optimize local SEO, Google My Business and local directory listings.
- Develop localized content to capture regional search traffic.
- SEO Audits & Implementation
- Conduct regular SEO audits to identify and address issues such as crawl errors, broken links, and duplicate content.
- Implement necessary changes based on audit findings to maintain optimal SEO health.
- Analytics & Performance Monitoring
- Monitor and analyze website performance using analytics tools to track KPIs, search rankings, and organic traffic.
- Provide actionable insights based on data analysis to improve SEO performance.
- Trend Monitoring & Best Practices
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Adapt strategies to ensure compliance with search engine guidelines and emerging trends.
- Collaboration with Web Development
- Work closely with the web development team to ensure SEO best practices are integrated into all site updates and new projects.
- Provide guidance on technical SEO requirements during website redesigns and migrations.
- Backlink Strategy & Outreach
- Develop and maintain a robust backlink strategy focused on acquiring high-quality, authoritative links.
- Conduct outreach for link-building opportunities, including partnerships, guest posting, and influencer collaborations.
- Reporting & Continuous Improvement
- Provide regular, detailed reports on SEO performance, including progress, challenges, and opportunities.
- Offer ongoing recommendations for improving search rankings and achieving business objectives.
- Collaboration with Paid Search
- Work closely with the paid search team to ensure a cohesive strategy between organic and paid search efforts.
- Identify opportunities where paid and organic search can complement each other to maximize ROI.

**Job Type**: Permanent

**Benefits**:

- Provident Fund
- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (preferred)
- PPC Campaign Management: 1 year (preferred)
- WordPress: 1 year (preferred)

Work Location: Remote

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