Digital Marketing @ Godhra

If you're a **digital marketing fresher** (a beginner in the field), it’s important to understand both the basics and advanced concepts to begin your career. Here's an overview to guide you through this journey:
1. **Key Skills to Learn**:

- **Search Engine Optimization (SEO)**: Understanding how to optimize a website so it ranks higher on search engines like Google.
- **Social Media Marketing (SMM)**: Managing and creating content for platforms like Instagram, Facebook, Twitter, LinkedIn, etc., to engage and build an online audience.
- **Content Marketing**: Creating valuable content (blogs, videos, infographics) to attract and engage potential customers.
- **Pay-Per-Click (PPC)**: Running paid campaigns through Google Ads, Facebook Ads, etc., to drive targeted traffic.
- **Analytics**: Using tools like Google Analytics to track, measure, and analyze data from campaigns to make data-driven decisions.

2. **Certifications**:
Getting certified can increase your credibility as a digital marketer. Some valuable certifications include:

- **Google Analytics** (Google Skillshop)
- **Google Ads** (Google Skillshop)
- **HubSpot Inbound Marketing**:

- **Facebook Blueprint**:

- **SEM Rush Academy**

3. **Practical Experience**:
While theoretical knowledge is important, hands-on experience is crucial for success. You can start by:

- **Internships**: Look for internships in digital marketing to gain real-world experience.
- **Personal Projects**: Create a blog or a website, and try optimizing it for SEO, running paid ads, or experimenting with social media strategies.

4. **Understanding the Digital Marketing Funnel**:
Familiarize yourself with the stages of the marketing funnel (awareness, consideration, and conversion) and how digital marketing strategies play a role in each stage.

5. **Keeping Up with Trends**:
Digital marketing is a fast-evolving field. Stay updated by:

- Reading blogs (e.g., Moz, Neil Patel, SEMrush).
- Following industry experts on LinkedIn and Twitter.
- Attending webinars and online courses.

6. **Networking**:
Join digital marketing communities, attend meetups or webinars, and connect with professionals in the field to grow your network. Websites like LinkedIn, Reddit, and Twitter are great places to start.

7. **Tools You Should Know**:

- **SEO**: SEMrush, Ahrefs, Moz
- **Analytics**: Google Analytics, Hotjar
- **Social Media**: Buffer, Hootsuite, Sprout Social
- **PPC**: Google Ads, Facebook Ads Manager, Bing Ads

8. **Soft Skills**:
In addition to technical skills, soft skills like communication, creativity, and analytical thinking are vital in digital marketing. Being able to work well with a team and adapt to changing environments is also crucial.

By learning the foundational skills, staying updated with trends, and gaining practical experience, you can kickstart your career in digital marketing.

**Job Types**: Full-time, Fresher

Pay: ₹15,000.00 - ₹18,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person