Performance Marketing Executive
5 days ago
*Responsibilities
- Create and execute a paid media marketing strategy and execution plan
- Develop and manage digital prospecting and remarketing campaigns
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensure successful planning, execution, and optimization for key traffic, engagement, and conversion KPIs via paid, organic, and own media channels
- Identify and test new channels to continue to meet or exceed established critical metrics
- Work closely with the management to share funnel conversion improvement ideas, feedback, and present results
- Work with Designers or/and Developers to optimize landing pages for optimum quality scores and create banners, etc for key data capture and optimization of campaigns
- Work directly with marketing managers and heads to communicate results and opportunities within paid search and display efforts to the client.
- Remain updated with current industry trends while continually leveraging new tools and industry best practices to boost the efficiency of campaigns
- Prioritize across dozens of opportunities focusing on the most productive tasks
- Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients
**Requirements**:
- You have a degree in Marketing, Business Administration, or a related field
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media, and other digital channels
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver
*
**Salary**: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Morning shift
Ability to commute/relocate:
- Versova, Mumbai - 400061, Maharashtra: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 2 years (required)
- total work: 2 years (required)
**Language**:
- English (required)
**Speak with the employer**
+91 7738331148
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