Performance Marketing Executive
3 weeks ago
Job Role: Performance Marketing Executive (Immediate Joining)
About the Role:
We are seeking a data-driven and creative Performance Marketing Executive to join our team. You will be responsible for planning, executing, and optimizing paid marketing campaigns across various digital platforms to drive conversions and meet business goals.
Key Responsibilities:
- Develop and execute performance marketing strategies across Google Ads, Facebook, Instagram, and other platforms.
- Manage ad budgets, optimize campaigns, and monitor performance metrics to maximize ROI.
- Conduct A/B testing on ad creatives, targeting, and copy to improve campaign effectiveness.
- Analyze data to provide actionable insights and prepare performance reports.
- Stay updated on the latest trends and best practices in performance marketing and digital advertising.
- Collaborate with content and design teams to create engaging and high-performing ad assets.
- Manage remarketing campaigns and audience segmentation for maximum impact.
Requirements:
- 1–3 years of experience in performance marketing or digital advertising.
- Proficiency in Google Ads, Facebook Ads Manager, and other advertising platforms.
- Strong analytical skills and ability to interpret campaign data.
- Experience with A/B testing and conversion rate optimization.
- Creative thinking with a strong attention to detail.
- Familiarity with tools like Google Analytics, Excel, and reporting dashboards.
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