Aso and Apple Search Ads

6 months ago

Gurgaon, India Quantum4U Labs Full time

**ASO and Apple Search Ads**:

- **Experience Req. : 1 to 4 yrs**:

- **Looking for an experienced App Store Optimization and Apple Search Ads expert to drive app installs.**
- Designation: Mobile App Marketer- Work Location: Gurugram, Haryana- Notice period: 15 days/ 1 Month- No. of Openings: 1**Responsibilities**:
- 1. Develop and implement effective ASO strategies to improve app visibility and increase organic download numbers on the App Store.- 2. Conduct keyword research, analysis, and optimization to improve app ranking.- 3. Optimize app title, description, screenshots, and other metadata to increase click-through rates and conversions.- 4. Collaborate with the design and content teams to create compelling visuals and copy for the App Store listings.- 5. Set up, manage, and optimize Apple Search Ads campaigns to drive high-quality app installs.- 6. Monitor and analyze the performance of Apple Search Ads campaigns, making necessary adjustments for optimal ROI.- 7. Stay updated with the latest ASO trends, search algorithm updates, and best practices.- 8. Collaborate with cross-functional teams, including developers and designers, to ensure seamless app updates and launches.- 9. Regularly report on ASO and Apple Search Ads performance metrics, providing insights and recommendations for improvements.- 10. A/B test various approaches to determine the most effective strategies for app growth.**Requirements**:
- 1. Proven experience in ASO and managing Apple Search Ads campaigns.- 2. Deep understanding of the App Store's algorithm, ranking factors, and search trends.- 3. Experience with ASO and mobile marketing tools like Sensor Tower, Mobile Action, or App Annie.- 4. Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.- 5. Excellent communication skills, both written and verbal.- 6. Proficiency in using analytics tools to measure and report on campaign performance.- 7. Strong attention to detail and a results-driven approach.- 8. Any Bachelor
- s degree.

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