Digital Marketing Executive
6 months ago
**Responsibilities**:
- Manage and optimise digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to achieve target ROAS and CPA goals.
- Conduct keyword research and optimise website content for search engines (SEO) to improve organic search rankings and drive traffic.
- Develop engaging content for website, blog, social media, and other digital platforms to attract and engage target audience.
- Monitor and analyze digital marketing performance metrics, including website traffic, engagement, conversion rates, and ROI, and make data-driven decisions to optimize campaigns.
- Collaborate with cross-functional teams, including graphic designers, content creators, and product managers, to develop integrated marketing campaigns and assets.
- Stay updated on the latest trends and best practices in digital marketing, and continuously explore new tools and technologies to improve campaign performance.
- Assist in managing social media accounts, including creating and scheduling posts, responding to comments and messages, and growing follower base.
- Prepare regular reports and presentations on digital marketing performance for management and stakeholders.
- **Qualifications**:
- Bachelor’s degree in Marketing, Communications, or related field.
- 2-4 years of experience in digital marketing, with proven track record of managing successful campaigns across multiple channels.
- Strong understanding of digital marketing principles, techniques, and best practices.
**Job Types**: Full-time, Permanent
**Salary**: ₹15,000.00 - ₹20,000.00 per month
**Benefits**:
- Health insurance
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
Work Location: In person
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