Fashion Marketing,digital Media

4 weeks ago

Lower Parel Mumbai Maharashtra, India MITESH LODHA Full time

**As a Fashion Marketing Specialist, you will help promote the brand. You will be responsible for driving brand equity on various Offline & Online media channels.**

**Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.**

**Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.**

**Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive word-of-mouth, generate new leads, promote new launches.**

**Work closely with the founder/ Creative Director and other functional team to align with business goals.**

**Monitor and analyse campaign effectiveness across ATL, BTL and digital (Insta,Facebook & Google etc ) and consistently improve impact and ROI.**

**Design, develop & implement effective and consistent media engagements across formats.**

**Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.**

**Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.**

**Identify and build a base of influencers - independent persons who can drive positive brand engagement.**

**Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.**

**Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers**

**Qualification & Skills:

- **

**Bachelor's degree in Marketing, BMM, or a Fashion digital communication**

**3-4 Yrs' experience in Fashion mens wear retail marketing and Brand Management**

**Strong understanding of messaging (customer/influencer) and positioning**

**Excellent communication skills (written and verbal)**

**Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously**

**A hands-on, participative, leadership style that encourages creative problem solving**

Schedule:

- Day shift

**Experience**:

- Retail sales: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- English (preferred)

Shift availability:

- Day Shift (preferred)

Work Location: In person

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