Regional Inside Sales and Marketing Coordinator

4 weeks ago


Kolkata West Bengal, India Molecular Devices Full time

Territory : South East Ai

Sales and Marketing Responsibilities:

- Conduct in-depth market research to identify potential customers and generate interest.
- Participate in sales campaigns, making outbound cold and warm calls.
- Establish highly qualified sales appointments for sales representatives.
- Implement marketing plans to attract and manage leads.
- Support offline marketing activities (Tradeshows, events, seminars etc)
- Maintain and expand a prospect database.(HubSpot and Salesforce)
- Review and input Marketing bowler on a regular basis to meet annual target.
- Learn to optimize new digital platforms and tactics for utilization.

Salesforce Development and Management:

- Learn to optimize Salesforce CRM platform according to business requirements.
- Assist in data migration, cleansing, and maintenance tasks within Salesforce.
- Create custom reports and dashboards to analyze customer data and track key performance indicators.
- Assist in developing strategies to enhance customer engagement through Salesforce tools integrated with other marketing tools.
- Work with cross-functional teams to map out customer journeys and identify opportunities for enhancing engagement through Salesforce.
- Participate in testing activities to ensure the quality and reliability of Salesforce data and reports.

Continuous Improvement and Documentation:

- Stay updated on the latest marketing tactics and best practices in digital marketing and customer engagement.
- Maintain proper documentation for standard processes to facilitate knowledge sharing and future reference.

nd future reference..

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.



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