Looking Growth Marketer

4 weeks ago

Chennai Tamil Nadu, India SenterSoft Technologies Full time

We're seeking a passionate and versatile individual to join our dynamic team and take on the challenge of executing marketing strategies focused on demand generation and lead generation.

**Desired Skills & Qualifications**:

- Bachelor's degree in Marketing, Business, or related field.
- Strong written and verbal communication skills.
- Basic understanding of SEO principles and content optimization.
- Data-driven mindset for informed decision-making.
- Creative thinker with adaptability to new ideas.
- Excellent organizational and multitasking abilities.

**Responsibilities**:
**Demand Generation and Lead Generation**:

- Develop and execute demand generation strategies to create awareness and interest in our products/services.
- Identify and target ideal customer profiles (ICPs) to generate high-quality leads.
- Design and manage lead generation campaigns across various channels, such as social media, content marketing, and advertising.
- Collaborate with the sales team to ensure alignment between marketing-generated leads and sales goals.

**Digital Marketing**:

- Assist in the execution of digital marketing campaigns across various channels, including social media, paid advertising, and content marketing.
- Collaborate with cross-functional teams to create compelling marketing collateral.

**Analytics and Reporting**:

- Monitor and analyze marketing campaign performance metrics to track progress toward growth goals.
- Prepare regular reports and provide insights to drive continuous improvement.

**SEO Writing**:

- Create high-quality, engaging, SEO-friendly content, including blog posts, articles, and website copy, to improve organic search rankings.
- Perform keyword research and optimize content for search engines.
- Monitor and report on SEO performance using tools like Google Analytics and SEO optimization platforms.

**Account-Based Marketing (ABM)**:

- Collaborate with the sales team to identify target accounts and develop personalized marketing campaigns.
- Create and manage ABM campaigns using marketing automation tools.
- Measure and analyze the effectiveness of ABM strategies and make data-driven adjustments.

**Work Experience **:1-2 yrs

**Mode**: Work from office

**Education**: Bachelor's degree in Marketing, Business or equivalent

**Package**:Best in Industry

**Job Types**: Full-time, Permanent

**Salary**: ₹200,007.28 - ₹450,284.59 per year

Schedule:

- Day shift

**Experience**:

- total work: 1 year (required)

Ability to Commute:

- Chennai, Tamil Nadu (required)

Work Location: In person

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