Digital Marketing Associate

3 weeks ago


Gurgaon, India Squareboat Full time

In this position, you will be responsible for all aspects of our marketing operations. Your goal is to help grow our brand’s influence locally and internationally.

**What are you going to do?**:

- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Manage social media marketing and digital advertising campaigns along with other team members.
- Plan and monitor the ongoing company presence on social media (Linkedin, Facebook, Twitter, Instagram, Youtube etc.) along with other team members.
- Provide creative ideas for content marketing and update the website.
- Collaborate with designers to improve user experience.
- Track SEO and Google Analytics data and make complex analyses.
- Analyze digital marketing analytics reports and share insights with the team to develop an optimization plan Anticipate sales performance trends.
- Build and inbound marketing plan.
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

**You need to have**:

- Any graduate with a minimum of 2 years of experience in Digital Marketing.
- In-depth knowledge of different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Working knowledge of ad serving tools (e.g., DART, Atlas.
- Hands-on experience with SEO, Google Analytics and CRM software.
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels. Identifying and testing new channels.
- Experience in optimizing landing pages and user funnels.
- Page ranking.
- Expertise in On-page & Off-Page optimization.
- Hands-on experience on all social media platforms (LinkedIn, Facebook, Twitter, Instagram, Youtube).



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