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Sales & Marketing Executive

2 months ago

Mumbai, India Sakshar Academy Full time

**ROLE DEFINITION**

Marketing executive is the one who is responsible for brand awareness and reach of Sakshar Academy in market. He/She is fully responsible for generating leads for institute via different marketing campaign.

**RESPONSIBILITY DELIVERABLE**
- Student Data sourcing and management
- Lead generation through field activities & Social Media
- Collaboration & Tie -ups.
- Successful Execution of Classes Events

**TASK & ACTIVITIES**

**1.Student Data sourcing**

Sourcing Contact details of students via WhatsApp groups of school or purchasing from vendors.

Maintaining proper record of these data in excel and updating in class Management system.

**2. Lead generation through Field Activities & Social Media**

**Field Activities - **Conduct Field activities outside school & Society for generating awareness & creating curiosity among students.Engage students to generate leads.

**Social Media - **Make regular and consistent content on social media (facebook & Instagram) such as Value video content for student, inclass Experience, different programs & events of Sakshar, Quiz & Polls to engage people, creatives on festival etc.

**3. Collaboration & Tie
- ups.**

**Sakshar Affiliate Partners**:Make a list of Tuition Teachers near all the branches of Sakshar specially catering to students upto 7 or 8th students. Arrange meetings with them and explain about S.A.P in detail. Offer the proposal as decided by management with a win - win - win intention and convert them into Saksar affiliate Partners with proper documentation.

**Coaching Institute **:Make a list of Coaching institute catering to Science or commerce or any other stream and ask them for premises sharing and reference sharing of students for mutual benefit.

**4. Successful Execution of Classes Events**

**Sakshar Events **:Make a list of 10 - 12 sakshar events and execute them succesfully. ( SSP, SMS, SGR etc)

**Sakshar Edtalks - **Organize program of different career options for saksharite as well as non saksharite students. ( e.g youtube / share market etc)

**MEASUREMENT METRICS**
- No of Leads generated per month through Marketing.
- No of Tie -ups Done per monthh ( SAP & Classes Tie-ups).
- Successful Completion of Sakshar Events & Edtalks.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹12,000.00 - ₹20,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Mumbai - 400056, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Teaching: 3 years (required)
- total work: 3 years (required)

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