SEO Content Writer

2 months ago

Mumbai Central Mumbai Maharashtra, India TexAu Full time

**About TexAu**

TexAu is a fast-growing SaaS company providing advanced automation tools for B2B businesses focused on web scraping, data collection, and lead generation. Our platform helps businesses automate workflows, collect data, and drive sales more efficiently. We're now looking for a **Senior Content Writer **with solid SEO experience.

**Key Responsibilities**:

- Conduct comprehensive **keyword research** using tools like **Ahrefs**, **SEMrush**, and **Google Keyword Planner** to identify high-intent and long-tail keywords.
- Create **SEO-optimized content** (blog posts, landing pages) that aligns with TexAu’s use cases, tailored to specific user intent and optimized for search engine rankings.
- Develop content strategies that include **pillar content**, **topic clusters**, and internal linking structures to enhance SEO and drive organic growth.
- Stay up-to-date with **Google algorithm changes** (Core Web Vitals, mobile-first indexing) and ensure all content follows the latest SEO best practices.
- Collaborate with the marketing team to execute **link-building strategies** and promote content through syndication and partnerships.
- Monitor and analyze content performance using tools like **Google Analytics** and **Google Search Console**, making data-driven adjustments to improve traffic, engagement, and conversion rates.
- Write high-quality, **SEO-optimized content** that balances keyword density with readability and value, ensuring strong **CTRs (Click-Through Rates)** and **conversion optimization**.
- Build and execute **content marketing strategies** to drive backlinks through high-quality, authoritative content.
- Regularly **A/B test** content strategies and make optimizations based on performance insights.

**Required Skills and Qualifications**:

- **Strong SEO knowledge**: Expertise in both **on-page** and **off-page SEO**, including keyword research, meta tags, alt text, and link-building strategies.
- Experience using SEO tools like **Ahrefs**, **SEMrush**, **Google Analytics**, and **Google Search Console** to track performance and optimize content.
- Proven ability to conduct detailed **keyword research** and find low-competition opportunities that align with TexAu’s automation and SaaS use cases.
- **Content creation and optimisation experience**: Skilled in writing **SEO-optimized blog posts**, **landing pages**, and other web content that ranks for targeted keywords while maintaining readability.
- Familiarity with Google algorithm updates and **white-hat SEO tactics** to ensure content adheres to best practices.
- **Content marketing strategy**: Experience creating **pillar content** and **topic clusters**, building strong internal linking structures, and executing content that drives backlinks.
- Previous experience writing in the **SaaS**, **automation**, or **growth hacking niches** is highly preferred.
- Strong **analytical skills**: Ability to measure content performance through metrics like **organic traffic**, **bounce rates**, and **time on page**, iterating on strategies based on data-driven insights.
- Familiarity with **A/B testing** and experience iterating content to maximize rankings and conversions.

**Preferred Qualifications**:

- **2-4 years** of experience in SEO content writing, particularly for SaaS or automation products.
- Strong knowledge of the **growth hacking community** and trends within automation tools.

**Why Join TexAu?**
- Competitive salary package.
- Comprehensive health insurance and paid time off.
- Opportunities for professional growth and skill development.
- Work in a dynamic, fast-paced environment where your ideas and strategies have a direct impact on growth.
- Be part of a forward-thinking SaaS company that's revolutionizing how businesses automate and scale their sales efforts.

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Experience**:

- Content writing: 2 years (required)
- total work: 2 years (preferred)

Application Deadline: 06/10/2024

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