Pay-per-click

2 months ago

Rohini Delhi Delhi, India Uddo INC Full time

**Responsibilities**:

- Conduct keyword research and analysis to identify high-value target keywords
- Develop and execute PPC strategies to maximize ROI and drive conversions
- Create and manage PPC campaigns across various platforms (Google Ads, Bing Ads, Facebook Ads, etc.)
- Write compelling ad copy and develop engaging ad creative
- Monitor campaign performance and adjust bids, budgets, and targeting to optimize results
- Analyze campaign data and provide regular reports and insights to clients and internal team members
- Collaborate with other team members, including SEO experts and content writers, to develop integrated digital marketing strategies

**Requirements**:

- Proven experience managing PPC campaigns, preferably in an agency setting
- Strong understanding of PPC best practices and industry trends
- Experience with Google Ads and Bing Ads platforms
- Familiarity with Facebook Ads and other social media advertising platforms
- Strong analytical skills and the ability to interpret data to drive campaign performance
- Excellent written and verbal communication skills
- Strong organizational skills and the ability to manage multiple campaigns simultaneously
- Google Ads certification is a plus

Roles & Responsibilities

**DESIGNATION: Pay-Per-Click Expert**

**Role Definition**

**You will manage internet pay-per-click advertising campaigns including the strategy, design, implementation, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC**

**RESPONSIBILITY**

**DELIVERABLE**
- **Identifying High Search Volume Keyword For Ads**:

- **Creating Ads Campaigns and Ad Groups**:

- **Preparing Negative Keywords List**:

- **Improve Quality Of Ads, Bids Management**:

- **Ensuring That Conversion Tracking And Other KPI Measurements Are In Place**:

- **Producing Weekly And Monthly Detailed Analysis And Reports Of Campaigns**

**TASK & ACTIVITIES**
- **IDENTIFYING HIGH SEARCH VOLUME KEYWORDS FOR ADS**

Understanding the industry of client business and identifying the best keywords according to niche and preparing the list to create ads. Keywords should be high volume and can bring a huge number of sales. Whenever you will get a new PPC project, your topmost priority task will be finding the best keywords according to industry.
- **CREATING ADS CAMPAIGNS AND AD GROUPS**

You will be responsible for creating the ads and ad groups according to the selected keywords and reviewing those ads on a daily basis. We will provide you with a proper template for creating ads and putting the keywords in a track record for each project.
- **PREPARING NEGATIVE KEYWORDS LIST**

Search terms report needs to be thoroughly reviewed to understand which terms are irrelevant and which are not. To come up with the best outcome you need to go to each term and analyze if it is non-performing or is irrelevant to your business.
- **IMPROVE QUALITY OF ADS, BIDS MANAGEMENT**

A bid manager's role is to ensure that bids are successful at a price at which their organization can make a profit.
- **ENSURING THAT CONVERSION TRACKING AND OTHER KPI MEASUREMENTS ARE IN PLACE**

You will have to track the performance of each project every week. You will have to create KPIs for all the projects which will be updated on a weekly basis to check how much money the client is spending and how many conversions they received.
- **CAMPAIGN OPTIMIZATION**

Managing & optimizing campaigns using a combination of bid and budget management, structural, keywords, and ad text optimization

**MEASUREMENT**

**METRICS**
- **# of Conversions Client Received Vs Monthly Goal**:

- **# of times you have done meeting of your project with PPMs**:

- **# of Overdue Task on Bas**:

- **# of you have taken the leaves and someone else had to jump to deliver the work.**:

- **# of Sales**:

- **Have you maintained campaign ROI or not?**:

- **How you have communicated With team members, and how you created a good or panic environment in the team.**

CAPABILITIES WE ARE LOOKING | **Pay-Per-Click Expert**

**ICEBERG ELEMENTS**

**ATTRIBUTES LIST**

**SKILLS**
- **PROFICIENCY IN GOOGLE ADS,**:

- **ABILITY TO CONDUCT KEYWORD RESEARCH AND ANALYSIS TO IDENTIFY HIGH-VALUE, RELEVANT SEARCH TERMS.**:

- **KNOWLEDGE OF AD COPYWRITING AND A/B TESTING TO OPTIMIZE AD PERFORMANCE.**:

- **COMPETENCY IN BUDGET MANAGEMENT AND CAMPAIGN TRACKING TO ENSURE OPTIMAL ROI.**:

- **FAMILIARITY WITH ANALYTICS TOOLS TO ANALYZE AND REPORT ON CAMPAIGN PERFORMANCE.**

**KNOWLEDGE**
- **IN-DEPTH UNDERSTANDING OF PAY-PER-CLICK (PPC) ADVERTISING AND THE PRINCIPLES OF ONLINE MARKETING.**:

- **KNOWLEDGE OF THE LATEST TRENDS AND BEST PRACTICES IN PPC ADVERTISING.**:

- **UNDERSTANDING OF WEBSITE DESIGN AND USER EXPERIENCE TO ENSURE AD CAMPAIGNS ARE OPTIMIZED FOR CONVERSIONS.**:

- **FAMILIARITY WITH SEO PRINCIPLES AND HOW THEY RELATE TO PPC ADVERTISING.**

**SELF-IMAGE**
- **IN-DEPTH UNDERSTANDING OF PAY-PER-CLICK

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