Social Media Executive

3 months ago


New Town Kolkata West Bengal, India Sapco IOT Private Limited Full time

Job description Social Media Executive
- Formulate and execute comprehensive social media strategies aligned with the marketing company's goals and target audience.
- Generate creative and compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and others.
- Develop a content calendar and schedule posts to maintain a consistent online presence.
- Monitor and manage the company's social media accounts, ensuring all profiles are up-to-date and aligned with the brand image.
- Track key performance indicators (KPIs) and analyze social media metrics to measure the effectiveness of campaigns.
- Prepare regular reports with insights and recommendations for optimizing social media performance.
- Execute and oversee social media campaigns, contests, and promotions to drive engagement and achieve marketing objectives.
- Collaborate with the design team to create visually appealing graphics and multimedia content.

**REQUIREMENT**:

- Bachelor s degree in Marketing, Communications, or a related field.
- 2-4 years experience as a Social Media Executive or similar role in a marketing firm.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Proficient in using social media management tools and analytics.
- Familiarity with graphic design tools is a plus.

**Job Types**: Full-time, Permanent

**Education**:

- Diploma (preferred)

**Experience**:

- total work: 2 years (preferred)
- Social media marketing: 2 years (preferred)
- Digital marketing: 2 years (preferred)

Work Location: In person


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