Gm Modern Trade

**Job Title**: GM Modern Trade

**Location**: Nagpur

**About the client**: A well known Food and Beverage company with presence internationally.

**Job Purpose**:

- Purpose for managing all the sales and marketing related activities for Modern Trade channel.
- He or she will play a key role in enabling synergies across sales, marketing and branding departments of the organization.
- He is also responsible for generating sales thorough institution, CPC and frozen foods.

**Key Accountabilities**:

- Strategic Accountability:_
- Drive Modern sales strategy development, implementation and sales growth. Ensure the annual sales target across all the internal regions are met, annually.
- Conduct a quarterly review to revise / change sales strategy based on the market growth and or internal sales achievement.
- Ensure the drive to identify potential customer - institutional is being executed at a regular interval.
- Collaborate with Finance on devising the appropriate pricing strategy for each product.
- Oversee trade promotional activities, both -inside and outside, to ensure product achieves maximum visibility/traction. Ensure the promotional activities are managed within the defined budget.
- Oversee entire sales process such as pricing, product lifecycle, product performance
- Support senior management in aligning R&D activities as per the market and customer trends.
- Regular meetings with key customers to understand their future plan, pain-points and to resolve issues.
- Support sales leaders in resolving day-to-day issues. He or she will be the point of contact to drive and implement these changes.
- Operations Accountability:_
- Ensure that the stock levels - at SS and MT trade partners, are maintained, thus avoiding stock outs.
- Ensures that all sales team members meet or exceed all activity standards for face-to-face meetings, appointments and closes.
- Prepare weekly sales and marketing reports for Chief Executive Officer and Directors.
- Drive initiatives to improve accurate demand forecasting and be the lead stake-holder in the annual business planning as well as S&OP exercise.
- Responsible for the performance and development of the Sales Team.

**Required Experience**:

- Bachelor's degree from an accredited University, MBA preferred from any field.
- 15-20 years of experience in fmcg industry preferably food & beverage
- 5+ yrs of experience leading the sales and marketing function
- History of managing a large number of SKU's, product lines, geographies, market channels, and
marketing activities
- Demonstrated success in developing and fostering relationships with distributors while sales
numbers, superior performance and continuous improvement

**Additional Personal Attributes**:

- Demonstrated expertise in sales, marketing and distribution channel management
- Skilled in organizational planning and development, people development and leadership
- Data/statistical analytical abilities and able to interpret and capitalize on market data.