Automobile Service Marketing Executive

2 weeks ago

Thiruvananthapuram Kerala, India Force Motors Full time

Location: Trivandrume
- Dvelop and execute comprehensive service marketing strategies aligned with the organization's business objectives.
- This includes market analysis, segmentation, targeting, and positioning
- Oversee and maintain the organization's brand identity, ensuring that it conveys the desired image and values associated with the services offered
- Conduct market research to gain insights into customer preferences, expectations, and needs
- Use data to refine service offerings and marketing approaches
- Develop and execute comprehensive service marketing strategies aligned with the organization's business objectives
- This includes market analysis, segmentation, targeting, and positioning
- Brand Management: Oversee and maintain the organization's brand identity, ensuring that it conveys the desired image and values associated with the services offered
- Customer Research: Conduct market research to gain insights into customer preferences, expectations, and needs
- Use data to refine service offerings and marketing approaches
- Marketing Campaigns: Plan and execute marketing campaigns that promote specific services
- This involves creating marketing collateral, advertisements, and content for various channels, such as digital, print, and social media
- Develop content that educates, informs, and entertains potential customers about the services
- Implement lead generation strategies to attract potential customers and nurture them through the sales funnel
- Utlilize CRM systems to manage customer data, track interactions, and personalize marketing efforts to better serve existing customers
- Develop a unique value proposition and position the services in a way that differentiates them from competitors in the market
- Service Quality Assurance: Ensure that the quality of services meets or exceeds customer expectations
- Gather feedback and address any service-related issues promptly
- Metrics and Analytics: Track and analyze marketing
- This involves creating marketing collateral, advertisements, and content for various channels, such as digital, print, and social media
- Content Marketing: Develop content that educates, informs, and entertains potential customers about the services
- This may include blog posts, articles, videos, and webinars
- Lead Generation: Implement lead generation strategies to attract potential customers and nurture them through the sales funnel
- Customer Relationship Management (CRM): Utilize CRM systems to manage customer data, track interactions, and personalize marketing efforts to better serve existing customers
- Market Positioning: Develop a unique value proposition and position the services in a way that differentiates them from competitors in the market
- Service Quality Assurance: Ensure that the quality of services meets or exceeds customer expectations
- Gather feedback and address any service-related issues promptly.

**Job Types**: Full-time, Permanent

Schedule:

- Day shift

Supplemental pay types:

- Commission pay

Work Location: In person

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