Digital Marketing Executive

5 months ago

Kochi, India Forte Recruitment Consultants Full time

As a Digital Marketing Executive, you will be responsible for creating, implementing, and managing online marketing campaigns to drive brand awareness, engagement, and lead generation. You will work closely with the marketing team to develop and execute digital strategies that align with the company's goals and objectives. This role requires a combination of creativity, analytical skills, and a solid understanding of various digital marketing channels.

Key Responsibilities:
Create content, graphics, and videos for campaigns that resonate with the target audience.
Monitor and optimize campaign performance based on key metrics such as click-through rates, conversion rates, and engagement.

**Social Media Management**:Manage and curate social media profiles on platforms like Facebook, Twitter, Instagram, LinkedIn, and others.
Create, schedule, and publish engaging content that reflects the brand's voice and values.
Respond to comments, messages, and interactions in a timely and professional manner.

**Content Creation**:Produce high-quality written content for blogs, articles, website pages, and social media posts.
Collaborate with internal teams to generate content ideas that address customer pain points and industry trends.

**SEO and SEM**:Conduct keyword research and optimize website content for search engines (SEO).
Manage and optimize pay-per-click (PPC) campaigns using platforms like Google Ads.
Monitor and analyze search engine rankings and traffic to improve organic and paid search performance.

**Analytics and Reporting**:Monitor, track, and analyze key performance indicators (KPIs) for all digital marketing campaigns.
Prepare regular reports to showcase campaign effectiveness and provide actionable insights for optimization.

**Market Research**:Stay updated with industry trends, emerging technologies, and best practices in digital marketing.
Analyze competitors' digital marketing strategies to identify opportunities and areas for improvement.

**Collaboration and Communication**:Coordinate with cross-functional teams, including graphic designers, content writers, and developers, to ensure cohesive digital marketing efforts.
Communicate progress, challenges, and recommendations to senior management.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, including campaign management, content creation, social media management, and analytics.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret data and derive insights.
- Creative thinking and the ability to adapt to changing trends.
- Detail-oriented and well-organized.
- Knowledge of HTML, CSS, and basic graphic design skills are a plus.

**Salary**: ₹20,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

- Kochi, Kerala: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

**Speak with the employer**
+91 9846054522

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