Paid Search Analyst

3 weeks ago

Bengaluru Bangalore, India Search Agency Performance Marketing India Private Limited Full time
Paid Search AnalystLocation: Bangalore, India
About Assembly Global:
Assembly is a global marketing services company designed with the modern mixture of omnichannel media expertise, powered by data, technology and business consulting solutions that help the best brands on the planet find the change that fuels growth.

We are Assembly – and we're not like the rest. We're the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly's proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities.

We are investing in expanding our Digital Team with some key roles. The Paid Search Analyst would be responsible for running large online SEM advertising campaigns for UK/European clients on Google and Bing Ad platforms. The individual will be responsible for planning, optimizing, and analyzing campaign performance based on client objectives. He/she may eventually also manage a team based on his/her capabilities and performance.

Primary Duties:
  • Manage paid marketing campaigns based on the agreed-upon strategic direction provided by the US/UK team members.
  • Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning.
  • Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to:
  • Google Ad Words
  • Microsoft Advertising

Required Skills:
  • At least 3 years of experience and ability to build Paid Search/PPC campaign strategies based on client goals and objectives.
  • Expertise in building and optimizing campaigns, keyword lists, extensions etc.
  • Proficient in writing and testing ad copy.
  • Experience with Google AdWords Editor.
  • Ability to develop budget projections and pace campaigns based on monthly budgets.
  • Experience with bidding tools and strategies.
  • Excellent English language skills (both written and verbal) as the role involves working and communicating with teams in the US.
  • Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data.
  • Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job.
  • Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition).
Preferred Skills:
  • Working knowledge of one or more third party tools like DoubleClick and Omniture.
  • Experience in running Google Shopping campaigns.
  • Macros and introductory Visual Basic.
Personal Characteristics:
  • Self-Starter
  • Ability to take a set of directions and complete the task at hand, giving any insight you might have come across while working on the project.
  • Ability to move quickly and proactively for client success in a deadline-driven environment.
  • Team-Player – Who can work within a dynamic team but also get work done individually.
  • Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented.
  • Strong organizational skills and ability to prioritize projects based on business needs.
  • Keen eye for detail and interest in Internet trends.
  • Ability to quickly pick up new concepts
  • Willingness to try something new with limited experience and/or direction
  • Ability to communicate effectively to overseas-based counterparts

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