Product Manager

3 weeks ago


Hyderabad Secunderabad Telangana India Dr Reddys Laboratories Full time
Job Description :

Product Manager

Key Responsibilities:

Top line & Bottom line achievement

-To Drive Mega brand Growth and Performance

-Optimize Promo spend for Desired ROI

-Prepare Brand Wise Quarterly Visual Aid:

oBrief ad agency on the product

oEvaluation and selection of draft concept out of 3-4 designs submitted by the agency

oEvaluate a detailed Visual Aid with the agency before finalization

oSend the visual for printing

oCoordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.

-Quarterly communication of Visual Aid to the field force

oPrepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.

oPeriodical circulars about brand's achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call.

oConduct Quarterly briefing sessions of .5 - 1day in each zone to ASM's on brand communication/ inputs.

oMonthly planned visit to select areas for review meetings to further reinforce brand communication.

-Promotional Material i.e. LBL, Inputs etc on a timely basis for effective marketing

oAllocate promotional budget brand wise and promotional mode wise

oPlan for quarterly inputs and mode of inputs

oVendor selection

oNegotiate with multiple vendors for cost effective input selection

oCoordinate with selected vendor on agreed time, quality and quantity supply of inputs.

oAllocate inputs geography wise.

oCoordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation

Continuous monitoring of the planned activities and reorganization of promoted initiatives to improve cost without affecting top line.

New Product Launch ( As and when required )

Identify potential areas of New Product Launch in the assigned therapy through:

ORG CMARC trends

Doctor feedback in joint work/ CME/ conferences

Field manager's feedback

Analyze market potential for the identified new product through historical ORG-CMARC

Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume and right price.

Work with finance to validate the profitability/ viability of the product

Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head

-Coordinate with packaging, FR&D for product features finalization.

-Prepare sales projection, sampling plan for at least 6 months - 1 year from launch.

-Prepare stock allocation and ensure proper distribution in all geographies through SCM.

-Parallel, finalize on promotional activities, input plan, Visual Aid etc. and work towards a launch as per the agreed timelines with NPD Project manager.

-Ensure regional launch meetings for the new product through RSM's.

-Analyze SMSRC Rx trend and drives leadership position (jump in ranking, growth more than market) for the brand thru field force

Key Skills :

  • OTC work experience will be priority
  • Digital marketing understanding/exposure- including ecommerce
  • (Exposure of modern trade if possible)
  • Experience of working on brand comms

.Strong negotiation and influencing skills

.Networking skills

.Ability to plan multiple products communication and deliver results according to plan

.Ability to run specialised program for top KOL KBL end to end for better impact on marketing activities.

.



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