Marketing Communications Lead- Lifestyle Brand- Bengaluru
2 weeks ago
- One of the largest and most recognizable lifestyle brands in the country
- Lead the entire communications for the key category of the brand
- Define the band positioning among the target consumers and lead the briefing of the agencies (creative, media, digital, etc.) for developing the plan to achieve the brand objectives
- Evaluate the plan developed by the agencies and provide inputs to refine the plan to ensure the plan is robust to meet the envisaged objectives
- Finalise the plan provide required approval post agreement on the budget and allocate the budget for each campaigns
- Ensure the execution of the branding initiatives periodically as per the finalised plan
- Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand
- Monitor the performance of the newly introduced product and the existing product portfolio to optimise the performing inventory and liaison with Product Teams to ensure cogent story telling on the brand and new product launches
- 10-15 years in brand and communications management
- Ideal experience should be from FMCG, apparel, watches, perfumes and associated lifestyle categories
- MBA in sales and marketing is necessary- only batches before 2014
- Current/preferred location should be Bengaluru
- Work with one of the best brands in the country
- Excellent work culture
- Very good internal transfer opportunities
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