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Marketing Specialist – Cars IWS

3 months ago

Mumbai, India BP Energy Full time

Entity:

Customers & Products


Job Family Group:

Marketing Group


Job Description:

About Castrol India:

Castrol India, a key player in the global lubricant industry, operates under the bp Group, a major global energy company. Publicly listed in India, Castrol excels in automotive, industrial, and marine lubricants, with a century of market leadership. Our robust presence includes three blending plants, 330 distributors, and 100,000+ retail outlets.

We foster limitless success, offering employees a multifaceted learning environment and opportunities. Here, you can develop your expertise or pursue a general management track. Be part of our legacy of nurturing top talent for leadership roles with the bp group, both in India and worldwide.

We are currently looking for Shopper Marketing Specialist in Mumbai. More details below:

Cars lubricants is a critical area of growth for the organization. With evolving market structure, winning in independent aftermarket cars workshop channel becomes imperative to our success.

The purpose of the role is to establish a differentiated channel offer for Castrol in the independent workshop space, using knowledge about customers, competitors, and trends in the lubricant market as well as adjacent categories, to drive brand volume, gross margin and market share delivery in line with our ambition.

What you will deliver

  • Accountable for the delivery of volume, gross margin and market share targets for Independent Car workshop channel

  • Responsible for development of channel marketing plans in line with marketing strategy

  • Developing and implementing channel offers and promotions

  • Leading advocacy programs for the channel

  • Supervises regular reviews of effectiveness of programmes and advises changes to programmes to maximise efficiency and effectiveness.

  • Manage channels’ performance and the yearly marketing spends (ASP and CAPEX)

  • Will also be responsible for leading projects and new offer development for the channel linked to business priority and ensure effective and timely delivery of the same.

What you will need to be successful (experience and qualifications)

Education

  • University degree in Sales and Marketing

Experience

  • 5+ years of proven experience in Sales and Marketing

  • Sales and channel management experience desirable

  • Experience of working with agencies

  • Experience of working in a matrix organization with complex customer interfaces

  • Lubricants experience desirable but not crucial

Skills & Proficiencies

  • Generating and Applying Customer and Consumer Insights: Expert

  • Developing channel marketing plans: Skilful

  • Design of Trade programs: Skilful

  • Customer Value Proposition Development: Skilful

  • Performance Monitoring: Expert

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Travel Requirement

Up to 10% travel should be expected with this role


Relocation Assistance:

This role is eligible for relocation within country


Remote Type:

This position is not available for remote working


Skills:


Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).  If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy.  This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.