Senior Executive-Brand Planning

4 weeks ago

Mumbai, Maharashtra, India Havas Life Mumbai Full time

Job Profile Summary
We are seeking a dynamic and dedicated professional to join our healthcare advertising agency as an Assistant Manager in Brand Planning. The ideal candidate will be instrumental in developing and executing strategic initiatives for healthcare clients. The role encompasses strategic thinking, HCP insights/consumer insights, understanding pharmaceutical molecules & brands, secondary data mining on various health conditions & cultural trends, promotogram development, project management, collaboration, and effective communication.

Job Description:

1. Strategy Thinking:

• Develop and implement innovative brand strategies tailored for the healthcare sector.

• Align strategies with the unique needs and regulations of the healthcare industry.
2. Consumer/HCP Insights:

• Conduct thorough research to understand healthcare consumer and professional insights.

• Translate insights into strategic plans that resonate with target audiences.
3. Secondary Data Mining:

• Utilize various sources to gather relevant secondary data specific to healthcare.

• Analyze healthcare data to inform strategic decision-making.
4. Data Analytics:

• Leverage data analytics tools to gain actionable insights for healthcare campaigns.

• Implement data-driven approaches to enhance healthcare marketing effectiveness.
5. Project Management:

• Oversee end-to-end project management for healthcare clients.

• Ensure compliance with healthcare industry standards and deadlines.
6. Collaboration and Communication:

• Collaborate with internal teams, clients, and healthcare professionals.

• Communicate effectively to ensure alignment with healthcare clients' goals.
7. Attention to Details:

• Demonstrate meticulous attention to details, particularly in healthcare compliance.

• Ensure accuracy and precision in healthcare-related data analysis and reporting.
8. Team Player:

• Collaborate seamlessly with healthcare advertising team members.

• Share healthcare industry knowledge and contribute to team success.
9. Marketing & Data Soft Skills:

• Apply marketing expertise with a focus on healthcare industry nuances.

• Blend healthcare knowledge with strong data-oriented skills for impactful campaigns.
10. Presentation Skills:

• Develop and deliver compelling presentations tailored to healthcare stakeholders.

• Communicate complex healthcare concepts clearly and persuasively.
11. Problem-Solving Skills:

• Proactively identify and address challenges within the healthcare advertising landscape.

• Navigate and solve healthcare-specific issues to optimize campaign success.
12. Leadership Skills:

• Exhibit leadership qualities, particularly in healthcare marketing strategy.

• Provide guidance and direction to healthcare-focused brand planning initiatives.
13. Team Management Skills:

• Effectively manage a team, fostering a positive and productive healthcare advertising work environment.

• Delegate tasks based on team members' strengths and healthcare industry expertise.

Qualifications:

• Bachelor's degree in Marketing, Pharmaceuticals, Biomedical, Biotechnology, Science, Business, or a related field.

• Experience in brand planning, preferably in healthcare advertising.

• Strong understanding of healthcare industry regulations and compliance.

• Excellent communication, collaboration, and leadership skills.

About Havas Life Mumbai:
Havas Life Mumbai is India's leading Health & Wellness marketing, communications, digital & health tech company. It's a part of Havas Health & You the world's largest global health & wellness network & part of Havas India which unites 22 companies and diversified services across Creative, Media and Health verticals. Centered around Human Purpose, agency believes that brands rightly have a role to play in culture and make a positive impact on the wider world thus creating meaningful brand platforms that don't just grow, they grow well. It has significant depth of strategic, creative and technology competence needed for modern marketing of health brands & businesses.

About Havas India

Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.
As one of India's fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

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