Performance Marketing Creative Strategist

7 days ago

Bengaluru, Karnataka, India Deconstruct Full time
Performance Marketing Creative Strategist

We are looking for a

Creative Strategist

with a focus on

Performance marketing creative strategy for influencer videos, static images, and multimedia content . In this role, you will oversee the creation of compelling, high-converting video & static content for performance marketing campaigns. You will work closely with designers, influencers/models, product & brand teams to design content concepts that resonate with target audiences and drive measurable results across various digital platforms.

Key Responsibilities:
Video/Static Concept & Strategy Development:
Develop creative strategies and concepts for performance marketing videos/statics that align with brand goals and drive customer acquisition and conversions
Collaborate with the performance marketing team to understand campaign objectives, target audience, and performance goals
Create content narratives that showcase skincare products, focusing on their unique selling points and consumer benefits
Content Production & Storyboarding:
Lead the ideation and storyboarding process for performance marketing content, ensuring alignment with both brand guidelines and marketing objectives
Oversee the production of short, engaging video ads, static images, and GIFs for social media, display ads, and other digital channels (Facebook, Instagram, YouTube, etc.)
Partner with videographers, photographers, editors, and graphic designers to bring creative concepts to life
Data-Driven Creative Optimization:
Analyze the performance of influencer campaigns using data and metrics such as click-through rates, conversion rates, and customer acquisition cost (CAC)
Optimize creative content based on real-time performance data and A/B test variations to improve effectiveness
Continuously refine messaging, visual elements, and content style to enhance campaign performance and meet ROI targets
Trend & Audience Insight Integration:
Stay up-to-date with influencer marketing trends, best practices, and platform-specific content formats (e.g., Reels, Stories, etc.)
Conduct research on audience behavior, preferences, and competitor influencer strategies to inform creative development
Adapt creative strategies to ensure they are relevant and appealing to different audience segments
Influencer Collaboration & Cross-Functional Coordination:
Work closely with performance marketers to align influencer content strategies with paid ad campaigns and digital marketing goals
Collaborate with product and brand teams to ensure influencer content accurately reflects the brand's tone, aesthetic, and product benefits
Coordinate with external agencies, production teams, and influencers/models to execute high-quality content
Campaign Planning & Execution:
Plan, produce, and manage multiple content assets (videos, statics, GIFs) from concept to completion for ongoing marketing campaigns
Ensure content is delivered on time, within budget, and optimized for various platforms
Maintain brand consistency while tailoring content to maximize conversions in performance marketing

Key Requirements:
Bachelor's degree in Marketing, Advertising, Communications, Film Production, or a related field
1+ years of experience in influencer marketing creative strategy

with a focus on performance marketing content, preferably in the beauty, skincare, or consumer goods industry
Strong background in developing both video and static content (images, GIFs) specifically for performance marketing channels
Excellent understanding of influencer marketing dynamics and how to leverage influencer partnerships for maximum performance
Proven ability to create short, compelling narratives for performance marketing
Familiarity with content production tools, editing software, and various ad formats across platforms
Excellent communication and project management skills, with the ability to manage multiple projects and meet tight deadlines

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