Product Marketing Manager
3 weeks ago
Senior Manager – Product and Business Marketing
is a very critical leadership role that will design and manage go-to-market strategies focused on demand generation, develop product messaging, and drive market positioning for Incedo's products, industry verticals and horizontal service offerings.
This role requires a strategic thinker with strong leadership skills, a deep understanding of global B2B software products and services marketing, and the ability to work collaboratively with cross-functional teams. The role will report to the Head of Marketing and will work closely with the Head of Products, Product Management, Vertical and Horizontal Business Unit Heads, Sales and Marketing teams.
Key Responsibilities
Develop and execute a marketing plan for the products, Industry verticals and service offerings you in conjunction with the respective business and marketing team, including key activities and budgets focused on products and service offerings awareness and demand generation for acquisition of new customers
Develop products, solutions and service offering positioning and messaging that resonate with our target buyer personas, working in collaboration with product management
Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Drive changes to our sales and marketing processes based on the same.
Own market intelligence- be the expert on our buyers, who are they, how they buy and their key buying criteria.
Planning and executing multi-channel programs and campaigns to drive leads. These programs will include ABM, email outreach, lead generation through physical and virtual events & webinars, search engine marketing, paid campaigns, inbound marketing and optimizing the use of our own website as a lead generation channel
Research and understand the competitive landscape- be an expert on our competition and how they are positioned.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back on required changes.
Develop sales enablement and marketing collaterals including product pitch deck, explainer videos, whitepapers, case studies, brochures, E-books, etc to support go to market activities.
Requirements
MBA from a good institute and 11 -16 years of global product marketing experience in B2B digital/enterprise software, SaaS product companies. US Market experience is highly preferred.
Proven experience in successfully driving demand generation for B2B software products, vertical and horizontal service offerings resulting in leads, pipeline and new customer acquisition
Excellent communication and content skills - a solid writer, content creator and skilled in articulating complex concepts in a simplified way
Hands on with CRM, marketing automation, Email automation and digital marketing tools such as HubSpot, Active Campaign, SEM Rush and Google Analytics.
A doer, an ambitious and positive professional with strategic thinking
A curious, creative, data-driven, detail oriented individual with strong analytical capabilities
Ability to work independently and drive multiple initiatives simultaneously at speed
Ability to understand and learn the technical specificities of complex software products
Good ROI-tracking skills and are able to prove what is - or isn't- working
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
-
Product Manager
3 weeks ago
Gurgaon, Haryana, India Viral Pitch: Influencer Marketing Platform Full timeCompany DescriptionViral Pitch is a "Self Serve" Influencer advertising platform designed to help brands leverage the power of authentic content and influencer relationships. Our platform enables brands to connect directly with influencers to create impactful marketing campaigns. By focusing on genuine content, we ensure brands engage effectively with their...
-
Product Manager
4 weeks ago
Gurgaon, Haryana, India Viral Pitch: Influencer Marketing Platform Full timeCompany DescriptionViral Pitch is a "Self Serve" Influencer advertising platform designed to help brands leverage the power of authentic content and influencer relationships. Our platform enables brands to connect directly with influencers to create impactful marketing campaigns. By focusing on genuine content, we ensure brands engage effectively with their...
-
Product Marketing Manager
13 hours ago
Gurgaon, Haryana, India Meritto Full timeJob Title: Product Marketing ManagerDepartment: MarketingLocation: Meritto HQ, GurugramThe Product Marketing Manager will spearhead initiatives to cultivate a vibrant community of brand advocates, enhance audience engagement, and amplify our certification program. Taking ownership of the product GTM strategy, this role will drive clear product positioning...
-
Product Marketing Manager
3 weeks ago
Gurgaon, Haryana, India Meritto Full timeJob Title: Product Marketing Manager Department: Marketing Location: Meritto HQ, Gurugram The Product Marketing Manager will spearhead initiatives to cultivate a vibrant community of brand advocates, enhance audience engagement, and amplify our certification program. Taking ownership of the product GTM strategy, this role will drive clear product...
-
Product Marketing Manager
2 weeks ago
Gurgaon, Haryana, India Meritto Full timeJob Title: Product Marketing Manager Department: Marketing Location: Meritto HQ, Gurugram The Product Marketing Manager will spearhead initiatives to cultivate a vibrant community of brand advocates, enhance audience engagement, and amplify our certification program. Taking ownership of the product GTM strategy, this role will drive clear product positioning...
-
Product Marketing Manager
2 days ago
Gurgaon, Haryana, India Meritto Full timeJob Title: Product Marketing Manager Department: Marketing Location: Meritto HQ, Gurugram The Product Marketing Manager will spearhead initiatives to cultivate a vibrant community of brand advocates, enhance audience engagement, and amplify our certification program. Taking ownership of the product GTM strategy, this role will drive clear product positioning...
-
Product Marketing Manager
4 weeks ago
Gurgaon, Haryana, India Skill Ventory Full timeRoles and Responsibilities Role is for Deputy Manager - Product Marketing Objectives of this role Drive the product-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective Assess current competitor offerings and seek opportunities for...
-
Product Marketing Manager
2 weeks ago
Gurgaon, Haryana, India Crop Full timeRole OverviewYou'll be our go-to product marketing specialist, getting your hands dirty to bring GTM strategies to life across both Crop.photo (our AI platform that keeps brands looking sharp) and Evolphin's digital asset management solutions. Working with our CMO, you'll run lean but make big waves. This scrappy role puts you right where the action is –...
-
Product Marketing Manager
1 week ago
Gurgaon, Haryana, India Google Inc Full timeJob DescriptionMinimum qualifications:- Bachelor's degree or equivalent practical experience.- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).- Experience managing cross-functional or cross-team projects.Preferred qualifications:- Master's degree or MBA.- Experience in...
-
Product Marketing Manager
4 weeks ago
Gurgaon, Haryana, India Setara Networks Full timeProduct Marketing ManagerWe at Indepay | Setara Networks are here to revolutionize the Indonesian payment ecosystem by introducing one click checkout services in order to make transactions zero-fee, instant, and rewarding for the consumer. On one side we're working with financial institutions to enable real-time account to account transfers through our...
-
Product Marketing Manager
2 weeks ago
Gurgaon, Haryana, India Google Full timeMinimum qualifications:+ Bachelor's degree or equivalent practical experience.+ 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).+ Experience managing cross-functional or cross-team projects.Preferred qualifications:+ Master's degree or MBA.+ Experience in project...
-
Marketing Manager
2 days ago
Gurgaon, Haryana, India Alchemist Marketing & Talent Solutions Full timeAbout the Role:We are seeking an experienced Advertising Account Manager to join our client servicing team. This is a key position responsible for developing effective solutions, creating campaigns, and working with clients to meet their marketing objectives.Key Responsibilities:Create innovative marketing strategies based on client briefs.Develop and manage...
-
Product Marketing Manager
3 weeks ago
Gurgaon, Haryana, India Sunstone Full timeJob DescriptionWe are seeking a self-motivated and innovative individual who can partner across Marketing, Engineering, Operations, and Learning teams to drive an impactful singular identity of the brand among students.ResponsibilitiesGain insights through in-depth market and user research in the ed tech domain.Develop a deep understanding of student...
-
Digital Marketing Professional
3 days ago
Gurgaon, Haryana, India Marketing Works Full timeAbout the RoleWe are seeking an ambitious and organized individual to join our team as an Executive Assistant Intern. This role offers a unique opportunity to gain hands-on experience in digital marketing, working closely with our executive team.As an Executive Assistant Intern, you will be responsible for assisting with scheduling meetings, managing...
-
Manager - Product Marketing
4 weeks ago
Gurgaon, Haryana, India Trademo Full timeAbout Company:.- Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto, US.- Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms.- Trademo analyzes and performs advanced data processing on billions of data points...
-
Product Marketing Portfolio Manager
3 days ago
Gurgaon, Haryana, India Dr Lal PathLabs Full timeJob DescriptionAbout Dr Lal PathLabs:We are a leading healthcare company dedicated to delivering high-quality diagnostic services to our patients.Role Overview:The Product Marketing Portfolio Manager will play a crucial role in creating and executing marketing strategies for our product portfolio.Key Responsibilities:Develop and execute strategic plans to...
-
Marketing Works Assistant
2 days ago
Gurgaon, Haryana, India Marketing Works Full timeAbout Marketing WorksWe are a startup full-service marketing agency that bridges the gap between large marketing agencies and small web advertising firms. Our comprehensive marketing solutions include creating and implementing strategies, designing and executing full-scale multi-channel marketing campaigns. We have a proven track record of success, with...
-
Marketing Manager for Product Growth
6 days ago
Gurgaon, Haryana, India Google Full timeAbout the RoleAs a Platforms Marketing Manager, YouTube Marketing APAC, you will be responsible for leading every facet of product marketing strategy from beginning to end. This includes determining positioning, naming, competitive analysis, feature prioritization and external communications.You will work with a cross-functional team across Sales, corporate...
-
Advertising Account Manager Mainline Marketing
3 weeks ago
Gurgaon, Haryana, India Alchemist Marketing & Talent Solutions Full timeJob Description:We are looking out for a lively, high skilled advertising account manager with a knack for developing good customer relations, to support our client servicing team.Responsibilities:- Understand clients' products, services, competitors, target markets, and marketing objectives to develop effective solutions.- Create campaigns and generate...
-
Senior Product Marketing Manager
2 weeks ago
Gurgaon, Haryana, India Trademo Full timeAbout Company.- Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto, US.- Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms.- Trademo analyzes and performs advanced data processing on billions of data points (50Tb+)...