Product Marketing Manager

3 weeks ago


Gurgaon, Haryana, India Sunstone Full time

Job Description

We are seeking a self-motivated and innovative individual who can partner across Marketing, Engineering, Operations, and Learning teams to drive an impactful singular identity of the brand among students.

Responsibilities

  • Gain insights through in-depth market and user research in the ed tech domain.
  • Develop a deep understanding of student personas and journeys.
  • Build, frame & execute a persona-based communication plan to improve learning outcomes and product adoption.
  • Articulate the value proposition of products & create compelling brand positioning and messaging.
  • Conceptualize, build out, execute, and measure communication initiatives end-to-end. Improve CX (Customer Experience) through NPS, surveys, and feedback.
  • Own product storytelling across external channels such as web, email, video, PR, etc.
  • Develop comprehensive Lead nurturing plans for marketing & growth teams. Facilitate the marketing team to generate strong momentum ahead of new product launches.
  • Work on cross promotion, reactivation strategies, funnel conversion strategies.
  • Monitor and analyse the performance of campaigns and iterate accordingly.
  • Expertise in tools like Clevertap, Clarity, Hotjar, Webflow, and Google Analytics.
  • Focus on implementing programs that consistently generate new, high-quality leads for our company

Requirements

  • Self-starter always striving to go the extra mile to deliver a delightful student experience.
  • Passion for products & constant curiosity about consumer pain points.
  • Excellent written and verbal communication skills.
  • Have great project management and business process design skills.
  • 2-3+ years of experience in Product Marketing or similar roles.

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